Chen Shaohua's Design Style

1995, Chen Shaohua and Shenzhen design colleagues founded the first graphic design association in Chinese mainland-Shenzhen graphic design association; 1996, he and the design elite once again held "China Graphic Design 96 Exhibition", which reached the peak of graphic design in China. Chen Shaohua made an indelible contribution to China's design while moving towards the other side of the ideal. At this time, Chen Shaohua has changed from the flashy, dazzling and novel expression style of traditional patterns to the implicit, simple and refined black and white style, and his mastery of computer software technology has made him even more powerful, adding more modern flavor to his works. In this external expression, he feels that he has entered a new inner space, which gives him more opportunities to think and express what he cares about. "Communication" series posters are the representatives of this period, which skillfully reflect his design orientation and cultural orientation. The theme poster of "Communication" exhibition shines with infinite light. The four-point "gap" between tradition and simplification accurately expresses the theme in communication, and also reflects the tension of Chen's design style and the sensitivity of refining new ideas in the vast traditional culture.

This is a process that lasts for several years, and this process is exactly the process of Chen Shaohua's going to ——AGI, the highest hall of international graphic designers. In this process, in the next few years, Chen Shaohua's design gradually changed, from simple to diverse, and the creation of graphics and colors became bolder and richer. For example, two posters for AGI "Chilahood is not a child's play" are simple and strong pictures of breasts and hands expressed by painting skills; Sharp and eye-catching rope graphics expressed in calligraphy in the theme poster "Killing young children, God forbid" initiated by the graphic design community in Taiwan Province Province; And the anti-war poster "New Humanism" (striking and shocking "X" and "X" symbols in simple geometry) protesting NATO's bombing of Yugoslavia. From these works, we can see Chen Shaohua's compassionate humanitarian stance, as well as his strong and serious criticism and struggle against injustice, which is exactly the portrayal of his "eyes do not rub sand, hide evil, and fight violence with violence".