Food Packaging Market Research Report

I. Object of the research: food packaging of Yanjinpuzi

II. Purpose of the research: to understand the technology used in the food packaging of Yanjinpuzi. Research the image of this product in the minds of consumers, as well as the main consumer awareness of the product and brand awareness. At the same time, compare the packaging design, packaging strategy and sales situation of different kinds of products of the same brand or different brands, and analyze them to put forward the aspects of the product that deserve to be improved in terms of packaging. As well as the ability to better apply their advantages to this product, in order to seek a better packaging effect.

Summarize a sales environment of this type of food in order to better design the packaging of preserved fruit food.

Third, the survey time: 2017.10.7

Fourth, the survey location: Dennis supermarket, Dazhang supermarket, Jiajiale supermarket

Fifth, the survey method: the use of on-site investigation method, the observation survey method, and questionnaire surveys on the large-scale shopping malls. On the Internet to find the packaging of preserved fruit and candied fruit food and sales conditions, but also some of the above information to add. Interview with some young consumers to understand their tastes and preferences, as well as the requirements for packaging. With the supermarket promoters to understand the sales of preserved fruit and candied fruit.

VI. Survey results and analysis:

1. Overview of preserved fruit food

China's production of preserved fruit has a history of more than 1,000 years. There are many kinds of preserved fruits, and the distinction between preserved fruits and candied fruits, according to the custom in Beijing, is called preserved fruits with low moisture content and without juice. It is the richness of the nutrient content of its products, in the preserved fruit and candied fruit product category packaging also has certain requirements.

2. The main packaging materials are:

(1) Plastic flexible packaging plastic packaging with a wealth of features, a variety of forms of display power and other characteristics, the product has become one of the most important packaging.

(2) rigid plastic packaging rigid plastic packaging mainly reflects its good sealing and storage of large quantities of preserved fruit and candied fruit food convenient, diversified forms and other characteristics.

(3) glass packaging glass jars to do packaging has a luxury high-grade symbolism (glass material, the heavier the product is more luxurious), glass inert and not easy to penetrate, which ensures the stability and integrity of the product. Glass has been rapidly in the food and household products are widely used.

(4) paper products packaging paper packaging involves coated paper, white cardboard, gray board, boxboard and corrugated paper, etc., some of the water-resistant, oil-resistant, acid-resistant, deodorant, wafer paper and other high-value-added functionality of the use of the paper proportion is gradually rising, which will become a bright spot for additional attention to paper packaging enterprises.

3. Yantianpuzi product line

Yantianpuzi products are mainly produced to grapes, peach meat, peach slices, ginger and other basic raw materials, processing into Yantian grapes, Yantian peach meat, Yantian peach slices, ice vinegar ginger and other high-grade dried fruit series. However, in addition to this traditional process of making dried fruit food, Yantzu Puzi products are also processed through the fresh fruit pickling, making a variety of flavors of the dried food series, as its product concept, "Yantzu hundred years, a hundred flavors of life," the real multi-species and multi-flavor. In addition, with the need for market competition, packaging requirements have a unique form of expression, including materials, shape and design, colorful performance of its content, including the display of product form, features and connotation and value-added features for the product, to promote product sales, enhance the added value of the product.

(1). Bulk series

Material: plastic as shown error! Bookmark not specified. -1 to

1-3

Figure 1-3 Figure error! Bookmark not specified. -1 Figure 1- Error! Bookmark not specified.

Product sales target: young and old, such products face the consumer groups are families and the majority of young people, so it is convenient and simple at the same time the simplicity of the packaging also makes the product cost reduction, good value for money.

(2). Boutique series

Material: plastic as Figure 2-1 to 2-2

Figure 2-1 Figure 2-error! Bookmark not specified.

Product sales target: teenagers, the product packaging exquisite, loved by the majority of teenagers, at the same time, the product's packaging design humanized, suitable for the journey out to eat

(3). Can series

Material: glass, plastic as Figure 3-1 to 3-3

Figure 3-1 Figure 3- Error! Bookmark not specified. Figure 3-3

This type of product is rich in nutrients for gifts, so the price of such products are higher, packaging requirements are also higher.

(4). Sweet and sour spicy ginger series such as Figure 4-1 to 4-3

Figure 4-1 Figure 4- Error! Bookmark not specified. Figure 4-3

The series is suitable for both young and old to eat good, the packaging is mainly plastic, mainly reflects the "salt and Jin a hundred years, a hundred flavors of life," the product concept.

4. Packaging technology

The packaging of preserved fruits and candied fruits is of great significance in the process of operation, which is not only an important factor to beautify the goods to expand sales, but also a powerful measure to protect the edible value of goods. There are first packaged in plastic bags, and then loaded with wooden boxes, you can avoid moisture "flow soup". Another category is a small package, printed with bright and beautiful patterns, advertisements, trademarks of small paper pots packaging, cardboard pots lined with wax paper or cellophane. This packaging, beautifully decorated, easy to retail, easy to carry.

In summary, several product lines, its packaging has three main roles: one is to protect the product should be gloss, fragrance, form and can extend shelf life; two is to prevent microbial and dust contamination, improve product hygiene

safety; three is a beautiful product packaging can improve the consumer's desire to buy and the value of goods. Fruit preserves packaging forms are mainly plastic bags, flexible packaging, hard plastic jar packaging, glass jar packaging and a few metal packaging.