What kinds of dried noodles are there in the market?

Noodle enterprises: exploring and developing in difficulties With the rapid growth of wheat production in China, it has become the largest country in the world in terms of food production and sales. China people are a country that loves to eat, can eat and can eat. We eat everything we can on earth. China people are particularly picky about food, and pay attention to color, fragrance, taste, meaning and shape in diet. But it is rice and flour that support China people's three meals a day. Chinese noodles have a long history of production and consumption, and noodles are one of the main staple foods of northern residents. Development status of flour enterprises: the flour industry is a key link in China's wheat industry chain, which not only shows the cultivation of wheat in the upper reaches of China, but also provides stable and professional raw materials for flour food in the lower reaches. At present, the types of enterprises in China's flour industry are generally divided into three categories: one is a large-scale foreign-funded joint venture, which pays attention to scientific and technological investment and quality management, occupies a leading position in the market in high-grade flour and special flour, has a good brand in a certain area, and its products cover all levels of the flour industry; The second type is state-owned joint-stock enterprises, with relatively rigid enterprise mechanism and weak awareness of innovation and development. Although it occupies most of the mid-range flour market in China, most enterprises are struggling. The third category is private and township flour processing plants, which are the largest group in the flour industry, accounting for 70% of the total number of enterprises. The equipment is simple and the product quality is not guaranteed. Many of them adopt the mode of family management, seize the township market and the individual pasta processing points in the city at low prices, and basically occupy the township market and the urban low-income class market. Development characteristics of flour industry: 1. The scale of flour enterprises is getting bigger and bigger, from the previous scale of processing 200 tons of wheat to the scale of processing 500 tons of wheat a day, 1000 tons of wheat. According to statistics, there are more than 1 5 flour mills with a daily output of more than110,000 tons in China, but the level of industry collectivization and scale is still very low. 2. At present, the national wheat processing capacity has reached 350 million tons/year, while the national average wheat consumption is about1.1.500 million tons/year, and the average operating rate of equipment in the flour industry is only 32%. 3. The profit of the industry is low, and the average profit rate of the industry is 1. 18%. 4. At present, the product structure in the industry is relatively simple, and most enterprises are still stuck in the development of general-purpose powder production, with few varieties of special-purpose powder and serious homogenization. 5. The concept of product communication is still limited to the pale words of fine quality, ultra-precision, ultra-precision and ultra-precision, with low added value and fierce market competition. 6. Flour enterprises basically have brands, but marketing still stays in the product sales stage. ◆ Present situation of vermicelli production enterprises: vermicelli is the representative of traditional noodle products, but its technical content and added value are relatively low, and its attention is low. According to statistics, in recent years, the domestic consumption of dried noodles has stabilized at around 2 million tons. China vermicelli market has an annual sales volume of 8 billion, of which high-grade vermicelli accounts for 500 million. But at present, no noodle brand can account for more than 5%, and no noodle brand has become a famous brand in China, marketing the national market. 1, vermicelli production enterprises are scattered, small and chaotic. There are only more than 100 flour mills with an annual output of more than 5,000 tons, and only 20 or 30 flour mills with an annual output of more than 10 tons. The top 10 brand enterprises only account for less than 5% of the total sales. Some enterprises pay attention to brand strategy, adjust product structure and increase marketing efforts, so that product popularity gradually appears in the domestic market. However, the technical level and scale of industrialization are still at a low level. 2. Traditional low-grade vermicelli is still the main product in the domestic market. In terms of sales volume, all kinds of medium and high-grade vermicelli varieties only account for 5% in the middle end and less than 2% in the high end. Low-grade vermicelli market is the most competitive. The gross profit of enterprise sales is quite low, and most of them increase varieties and sales volume to obtain operating benefits; The mid-range vermicelli market is relatively stable, and the general sales gross profit is around 20%; The gross profit of high-grade products can reach 50%, which is the forefront of current market competition. 3. The varieties of dried noodles are also constantly innovating. Changed the situation of single product a few years ago. Various flavor and nutrition dried noodles, such as fruits and vegetables, miscellaneous grains products; Functional health noodles, such as buckwheat and high calcium noodles; In recent years, noodles with different tastes and baby noodles suitable for children have a good market. 4. Changes in circulation channels. With the rapid development of chain supermarkets, shopping malls and other marketing formats, as well as the development of small and medium-sized cities and rural areas, the sales mode of noodle market has changed greatly, which is conducive to the display of corporate brands and the standardized operation of sales, and also puts forward new requirements for the variety, quality and packaging of noodle products. ◆ Development trend of vermicelli production 1. Highlight the brand, carry out brand marketing, and improve the market development ability and management level of enterprises. On the basis of improving economic benefits, do a good job in branding and avoid quick success and instant benefit in business philosophy. 2. Noodles production will enter the standardization stage. As a staple food, to improve the quality of dried noodles, we should start with solving the production and quality of characteristic noodles, formulate corresponding nutrition strengthening standards, and strengthen the nutrition of dried noodles raw materials. 3. All kinds of high-grade functional and nutritious colored dried noodles have developed rapidly, and are forming the direction and mainstream of the dried noodles market. At present, there is a certain gap between the marketing concept and mechanism of noodle industry and the requirements of market economy. We should speed up the reform of marketing system and mechanism, and improve the level of market development through the reform of marketing planning, information management, marketing team and distribution system. ◆ The noodle market suddenly changed. Recently, many powerful flour, instant noodles and other enterprises have entered the noodle industry one after another, showing the market scene of eight immortals crossing the sea and fierce competition, which has made the noodle market suddenly change. There are many flour products on the shelves of many large supermarkets, such as Master Kong and Hualong. Do these crooked instant noodles want to be straight? Well-known enterprises that used to only make instant noodles actually decided to enter the noodle market a year or two ago. Because of the fierce competition in the instant noodle market, they have never made up their minds, but in 2006, their speed of turning from curved to straight was obviously accelerated. ◆ Facing the strategic market economy, noodle enterprises have endless demands in reality, potential, creativity and consumption. How can noodle enterprises find their own positioning points, explore their own growth points and seize the commanding heights in the diversified demand? There is a famous saying in the enterprise election bureau: the world does not lack beauty, what is lacking is the eyes that discover beauty. Niu Gensheng of Mengniu said: What the world lacks is not discovery, but thinking after discovery. So is the election of noodle enterprises. We should not only open our eyes, but also open our minds, think according to the current situation of the market and enterprises, and make strategic choices. One: adhere to the product strategy of prenatal and postnatal care, and raise tigers instead of sheep? The most important thing to pay attention to when making products is prenatal and postnatal care. Giving birth to a sheep is not even worth a nest; Give birth to a tiger, even one is very capable! Overbreeding by bullying, the more you have, the greater the waste! There is a shoe factory in Zhejiang, which introduces more than 100 new models every year. There are a wide range of products, and there are many best-selling new models, but strangely, the profit level of enterprises is very low. When Fiona Fang brand marketing agency did brand marketing consultation in this enterprise, it found that there was a great misunderstanding in the marketing of this enterprise, and it concentrated its main energy and marketing power on unpopular styles, which led to the enterprise investing a lot of manpower and financial resources, but it was not rewarded. The second is product innovation and development of exclusive products. With the help of non-fried instant noodles, Gu Wu Dojo, a little-known instant noodle brand, has become a upstart in the instant noodle market. At the end of 2006, with its rapid popularity, Zhongwang Group was selected as the champion of this year's China 100 Top Growth Companies (unlisted companies). ◆ How do enterprises do business? There is never a lack of creativity in running the bureau. The key is to be afraid of lack of creativity. The choice is excellent, but if there is only creativity, no creation and no solid product engineering, then the product will become a short-lived concept product and a show product. The creation of huge market demand comes from 1% genius and 99% sweat, which means that 1% is an election and 99% is a game. In market competition, pioneers often take the initiative. However, if enterprises lack the necessary barriers to competition and make wedding dresses for others, pioneers are also likely to become martyrs. You may not win at first, and you may not lose later, but if you don't, you will definitely die. Coca-Cola's unique formula, the Coca-Cola Company established a world-class safety system for it, which made Coca-Cola live for 100 years. Not only won the opportunity, but also built barriers. In the fierce market competition, what do fan enterprises rely on to survive and develop? With what? In the environment of market homogenization and intensified competition, noodle enterprises are facing the severe test of marketing concept, marketing strategy and strategic transformation. How to control the cost, adjust the product structure, establish the brand and adjust the strategy in time is particularly important. The market has been changing quietly. Only by accurately selecting the bureau, carefully doing the bureau and shrewdly occupying the bureau can we become stronger and bigger in the competition and develop sustainably.