What is the situation of the newspaper industry now? What can newspaper employees do?

Since 2 1 century, the new media based on internet technology has had a great impact on traditional newspapers. At present, new media is very popular. In 20 14, the overall retail volume of national newspapers dropped to 30.5%. Faced with such a huge "cliff-like" decline, followed by a sharp decline in advertising investment. The overall quality and distribution of newspapers have been greatly affected.

According to the 13th national reading survey, the average reading time on mobile phone is 62.2 1 minute, which is 28.39 minutes more than that in 20 14 years. Relatively speaking, the time spent reading newspapers and periodicals has been greatly reduced, while the number of netizens in China is steadily increasing. As of June 20 16, the number of netizens in China has reached 7 10/00000, which is extremely large.

According to the Business Model and Investment Analysis Report of China Digital Publishing Industry by Prospective Industry Research Institute, the digital publishing revenue in China reached 530 billion in 20 16, an increase of 20.4% compared with 20 15. Although the growth rate of digital publishing revenue in China has slowed down, it is still much higher than the overall growth rate of the industry, accounting for 22.9% of the operating income of the entire news publishing industry. Digital publishing continues to maintain rapid growth, becoming the main growth pole of news publishing industry.

Faced with the impact of the Internet, some traditional paper media have to change the original paper media into online electronic versions to meet the needs of the times. However, traditional newspapers also have their own advantages. In the face of the fierce impact of new media, traditional newspapers must not be confused, but should stick to their own strengths, carry forward their traditional advantages, further refine and improve news, win readers with quality and hope with faith.