How to do e-commerce distribution, good distribution

The new landscape of e-commerce distribution

Many businesses believe that online sales are direct consumer-facing sales for businesses. And whether for traditional businesses or for online brands, online e-commerce distribution is a future trend in e-commerce sales. Online distribution should not only consider the different online channel product categories and combinations of compartmentalization, but also consider how to achieve multi-point sales on a platform.

? Doing a good job of e-commerce distribution

What way to realize the online distribution needs to study the user's online shopping habits. Taobao platform, for example, there are three main paths for users to enter the online store: e-commerce advertising, keyword search, word-of-mouth guidance. For single-store sales, the chances of users searching are far less than for multi-store distribution.

Another e-commerce distribution strategy is the proxy shipping model. The method is that the distributor virtually opens a store online, using the pictures of the brand store, and the sales price is also consistent with the brand store. After the consumer orders in the distribution store, the order is transferred to the brand flagship store, the brand store unified delivery. The distributor earns a distribution discount price, the discount is generally 15% to 20%. The benefit of this distribution model is that distributors do not have inventory pressure, the brand is easy to control the channel price.