Longines brand introduction

Longines was founded in Sofia, Switzerland on 1832. The unremitting pursuit of tradition, elegance and excellent performance has made the brand's pure watchmaking expertise. As a timekeeper of the world championships and a partner of the International Federation, Longines brand not only has a long and splendid history, but also enjoys a world-renowned reputation for its elegant watches. It is also a member of Swatch Group, the world's leading watch manufacturer. Longines watch family is marked by flying wing hourglass, and its business covers more than 40 countries around the world. 1832, August Agassiz joined hands with a watch shop in San Imil to enter the watch manufacturing industry and quickly became Agassiz &; Compagnie's legal person in charge). At that time, this watch family produced watches according to the watchmaking method of "établissage" (that is, watchmakers worked at home), and vigorously expanded their business network, successfully selling their products to other continents, especially the other side of the Atlantic. In the 1950s of 19, Agassiz's nephew Ernest Francillon took over the watch business. While assuming the management responsibility of this famous family, he is also thinking about how to improve the manufacturing methods commonly used in the local watch industry. He will reorganize all the scattered necessary tabulation steps and integrate them all into the same building. Francois wants to set up a factory to realize all the processes from assembly to completion with the help of production machinery.

In order to realize his vision, in 1866, he bought two adjacent plots of land on the right bank of the Suze River flowing through the San Imil Valley. Because it was called "Les Longines" locally, he named it "Les Longines" when he established the manufacturing factory in 1867. Ernest Francois hired a relative of a young engineer named Jacques David to help him develop equipment and improve the technology and craft of clock manufacturing. During the period of 65438+70s, Francois's industrialization choice achieved good results. Until the first half of the 20th century, the factory maintained a strong momentum of continuous development and growth. 19 1 1 year, Longines Watch Factory employs more than 1 100 people, and its watch works sell well all over the world. Longines watches focus on technical research and strive for perfection. By the end of 1929 Barcelona Exhibition, Longines Watch has won more than ten outstanding awards in many international and world expositions, and it is worthy of being the "most glorious" watch family brand. 1889, Francillon registered the patent of manufacturing brand consisting of longines and flying wing hourglass. Today, Longines has become the oldest brand in all international registrations of the World Intellectual Property Organization (OMPI). It needs no decoration, but it is still full of vitality. As early as 1867, this watch family regarded the brands of "flying hourglass" and "Longines" as symbols of extraordinary quality, and fought tirelessly against those fakes who tried to steal the excellent reputation of Longines products for profit. Longines watches have gradually established close ties with the sports world by virtue of their accumulated skill advantages, and contributed their own proprietary technology to many sports events, especially during the 20th century.