Traditional Culture Encyclopedia - Traditional stories - What is the development status of flower industry? What are the problems in development? Why? How to solve the problem?

What is the development status of flower industry? What are the problems in development? Why? How to solve the problem?

As a branch of agricultural industry and a commodity, flower industry has a series of activities in the market, such as research, development, production, storage, marketing and after-sales service. The cultivation, conservation, management, service, production and circulation of flowers are closely related. At present, the sales channels include traditional wholesale, auction, direct selling and e-commerce, which has formed an independent industrial system in the industrial structure of the national economy.

Consumers were born in the 1980s, and online shopping was mainly driven by the post-90s and post-00s. Their current spending power will become the mainstream in 2-3 years, so these two years will be the golden period for planting bases to seize end consumers. Online publicity platforms, propagandists and planners will be more popular, and they are also more popular emerging industries.

In the field of flower industry in China, there is also a serious differentiation in scale and technical level. Jiangsu, Zhejiang, Guangdong, Yunnan and other regions have a good overall industrial scale and technological development level, while the northeast and northwest regions are relatively backward. In terms of flower varieties, Yunnan, Liaoning and Guangdong are the main producing areas of fresh cut flowers, while Guangdong, Fujian and Yunnan are the main producing areas of potted plants. China's flower planting is mainly distributed in Jiangsu, Shandong, Henan, Yunnan, Hubei, Guangdong, Hunan, Zhejiang, Shaanxi, Fujian and other provinces, forming a pattern of "fresh cut flowers in the southwest, potted plants in the southeast, cold bulbs in the northwest and processed flowers in the northeast".

With the wide application of the Internet, the trading mode of e-commerce platform is gradually accepted by the public, and the development of e-commerce platform is constantly maturing and improving. The group buying mode is in full swing, and the sales mode of "Pinduoduo" will also go up a storey still higher.

The development of the Internet has given great support to the overall industrial transformation to cater to the development of science and technology. In the future, a modern flower production system with "three industries in one" will be formed, that is, a branded production system based on industrial parks and supported by scientific and technological innovation e-commerce platforms and logistics services. Generally speaking, it is necessary to form an organic supply chain and realize diversified development.