What are the current problems in the supply chain of fresh food e-commerce

Problem 1: There are many kinds of fresh food. Each kind of fresh food is divided into different varieties according to production areas, seasons, specifications, quality, and each variety has a specific regional market, customer base and sales channels. Fresh food retail from the source of the product is destined to be a pile of fine management requirements of the business. Problem 2: Long chain. From the agricultural production of post-production processing links, the difficulty of fresh supply chain management has risen sharply. According to the category of fresh agricultural products, cleaning, screening, sorting, product processing, packaging processing, preservation processing, storage processing, food processing processes, output requirements are different, the chain is generally long. Problem three: easy to wear and tear. Agricultural products into the flow of links, according to the shelf life of agricultural products, flow path planning, logistics network layout have to be flexible. Fresh agricultural products are easy to wear and tear, vegetable farms, supermarkets, fresh food e-commerce, community e-commerce on the distribution of the timeliness requirements are extremely high, directly affecting the selling period, thus affecting the speed of selling and breakage rate. Problem 4: Lack of management. Cold chain logistics construction involves the construction of cold storage, refrigerated trucks equipped with information technology process management, to improve the timeliness of frozen processing, frozen storage, refrigerated transportation. And the cold chain equipment capital occupation is large, fresh food retailing on the financial strength of the distributor requirements are high. The process has many links, if the link management is not in place, it very much affects the supply chain efficiency .