The future of graphic design

I am 29 years old and work in Beijing. I have been designing for almost 6 years, and there seem to be many friends here.

Confused, so I will send you some of my work experience.

1 What is graphic design?

It is a general term for all commercial designs in 2d space. Covering packaging, posters,

DM, VI series and so on.

What are the prerequisites for doing this job?

At least have a certain artistic foundation, so in the sense of color, grasp the shape and picture structure.

There will be some advantages in the picture, and studying art also proves that you have a certain concentration and interest in art.

Fun. There is a misunderstanding here. Some people think that you should take a class to learn photoshop, coreldrw and so on.

Graphics software itself has also embarked on this road, but it can only be regarded as the standard of production and is soft.

It needs to be cooked very well. So software is just a tool of contemporary graphic design, just like light can hold a pen.

Doesn't mean writing it is the truth.

What is 4A advertising company and how can I enter 4A advertising company?

4A refers to the American Advertising Association.

Institutions), 4A Association has strict standards for member companies and all 4A advertising companies.

Division I is a large-scale comprehensive multinational advertising company. Such as McCann Guangming (America), Zhiwei Decoction

Johnson (USA), Leo Bona (Germany), Ogilvy (USA), Dentsu (Japan) and so on. Customer of service

Most of the households are world-renowned enterprises, such as Hewlett-Packard, MOTO, McDonald's, Nike, Adi and other world-renowned brands.

I think most 4A advertising companies are introduced by acquaintances, and they are often 4A companies.

For example, if you enter Ogilvy & Mather, it should not be difficult for you to go to Dentsu for development.

Of course, the premise is that your interpersonal relationship should not be too bad and your ability should be more prominent.

The internal planning of 4A Company is very detailed, and most of them will be divided into several groups according to the different customers they serve.

The top one is called "boss", which is a CD. It is both a creative director and a production designer (art director).

Supervisor), copywriter, designer (also called finished draft, different from the production of small domestic companies, with design.

Ability). Creative directors are generally senior advertisers from abroad or Hong Kong and Taiwan, and most of them are copywriters with annual salary.

About 500,000-6,000,000, and there are also more than/kloc-0,000. Production designers are mostly domestic high-level designers, with

Have a certain creative ability, the monthly salary is about 8000- 10000, and copywriting is a master of creativity and writing.

The salary is about 8000- 10000, and the designer's monthly salary is about 4500-6000.

What should I do if my education is only secondary school? Is there any development?

I don't think anyone will ask to see your diploma as long as they have the ability. Of course, there are conditions and time.

It is best to get a college diploma. First, you can systematically learn the necessary knowledge. Second, you have a college certificate.

Can be courageous (art-related major, of course). If there are no conditions, it will take a lot of time

Quickly and effectively digest the basic plane course, three components, sketch and color in the university.

Color research and so on, this is very important. Then try to learn more in a company. At first, it may just be

A production, but as long as you have the heart, even if no one teaches you, you can watch it completely. Constantly.

Job-hopping study, until you feel that you can complete the design work, and then apply for design and work.

There must be, and there must be a certain level! The level of the designer is related to the salary, Otawa, and your job.

Experience is linked to age.

College graduates are generally around 1500-2000. Two years later, they can ask for 4000, and then

Two years later, people are almost 30. If you continue to work, you usually need 8000 yuan, and if you get it, you need 6000 yuan per person.

Month. (The above is the salary standard in Beijing)

Our company often works overtime. What should I do if I can't stand it?

I can't stand it because I have no money. The company's overtime proves that business is good, so it's better to ask for a raise and use it.

Negotiation ability convinces the boss that no amount of money is worth it. If the boss disagrees, he can only explain.

If you don't meet the standard, even the company has nothing to lose without you. The boss cherishes talents, doesn't he?

Diligence is talent, which is irreplaceable by others and has obvious value.

Yes So this means bitter before sweet.

6 What skills do graphic design generally need to master? What should I pay attention to?

If you are not a well-known designer, you'd better master some points that need attention before printing, such as

Bleeding, imposition and so on, these are all dead knowledge, not difficult, as long as you put your heart into it.

Do it. In design, PS is very important for color adjustment and layer mask.

Channels should also be studied in depth. Freehand, illustrator, coreldrow Coreldrow must be proficient in at least one subject.

This will create good conditions for logo and font design. Font design is easy for newcomers.

Ignore the weak links, judge an excellent one by editing a large number of nodes, and design a distinctive font.

This is very important for the designer of the program. The rest will not be explained one by one. You can spit on the internet.

You can have it.

7 How to find a job?

Just now, I said that you must have good works when looking for a job, which is more important than the possibility that you are the Central Academy of Fine Arts.

Yes If you have a big client, this is a killer. Print out a good work, the difference is a beautiful photo album.

Design a suitable resume for yourself. By appropriate, I mean not to pay too much attention to the table.

With a gorgeous face, the boss can see it at a glance. After that, newspapers and the Internet both succeeded.

It's best to draft your image after the interview, because you don't know anyone.

Appearance is still very important. After that, I will talk about the salary during the probation period in the interview. The salary after becoming a full member will be this.

It is the most important, followed by overtime pay, meal supplement, etc., to measure the pros and cons. It must be remembered

When the company chooses you, it is also the time when you choose the company, so self-confidence is the most important thing.

Why is work experience so important?

Work experience is not only a summary of one's experience and lessons in all aspects of work, but also a kind of treatment.

The ability to solve problems, many people seem to be able to do anything on the surface, but in fact a job is very good.

Multi-processing method Experienced people will solve problems in the most efficient way and deal with emergencies at the same time.

The psychological quality when dealing with problems and so on are also related to the amount of work experience.

Closely related. So you may successfully complete one thing, but it is not so simple to successfully complete 10 tasks at the same time.

I'm at work. What else should I pay attention to?

Newcomers should not be too modest and prudent, but should be moderate in everything. Of course, enthusiasm is also necessary.

People with different qualifications do things differently. I am an introvert, so I

I've been trying to do my job well and exert myself, mine.

The advantages are fast operation speed, better details and feel, and better font design.

Some. Disadvantages are general expression ability, few breakthroughs in work style and relatively poor knowledge. Hey ... I think I'm

I'm getting lazy. I am a little confused about my future, too. I hope everyone can discuss it.

Start with the plan.

The above is my personal opinion. I hope you can forgive me for my poor writing. If I can help new people, count me in.

A little relief.