What should I pay attention to when opening my own video store?

Many people want to open a shop according to their own ideas and hobbies, but what they lack is the experience and publicity of opening a shop and the maintenance of customers.

Whether it is a large enterprise or a small enterprise, it is a good start. Operators want to realize their dreams. Therefore, if you want to continue to develop your business, you must have your own plan.

1. What's your ultimate goal in opening a store? Make money? Too general; Realize your dreams? It is too unclear to set a realistic data target, such as how many chain stores will be developed in three years and how much sales will be realized. This is a very clear goal, and it is generally planned to be implemented every year for three years.

2, the positioning of the target group, who are you going to sell your things to? As my friends in front also said, everyone uses mp3 now, and your positioning is car stereo, which is also very clear, but there are also car MP3 now, but generally cars with better cars will choose CD because the sound quality of CD is the best. Another problem is that everyone has a computer and can burn CDs by themselves. I burned all the CDs in my car myself, hehe! So the group you have to face should be someone who has a mid-range car, likes high sound quality, and most importantly, is busy, because he has no time to burn CDs himself.

3, the location of the store should be chosen in a place where parking is convenient or the car stereo is modified. The bustling business district is not suitable, the store rent is high, and the target group is elusive.

When your target group is positioned and the price is positioned, the next thing to do is market research. You can investigate with friends who have cars around you first. If you open such a shop, will they come to buy it? If it is 50%, you can consider opening a store.

5. Make an investment budget. A general understanding of the store rent, water and electricity costs, you can make a budget table. For example, the total cost of opening a store is 20 thousand, so you have to calculate your monthly expenditure. For example, the monthly basic expenditure is 3000 yuan, and you have to calculate your gross profit margin. If your expenditure is 3000 yuan, then the gross profit of the month must reach 3000 yuan. If the gross profit margin is 60%, the daily sales will be 167 yuan. Do you understand? This is just a guaranteed amount! If you want to make money, you must exceed the above figures. If you can earn 2000 yuan a month, you can recover your investment within one year.

6. Regarding the cover making and packaging you mentioned, you can also do a survey with your friends first. The key is to cater to the tastes of the public and make something that looks genuine. The most important thing is that others think it is worthwhile to spend this money on your things and will come again next time. It doesn't matter.

7, customer maintenance, the general store business is a lot of repeat customers, so what method you use to attract customers to spend again is the most important, it is recommended to compile an effective membership file, timely release some of your promotional offers.

8. Pay attention to some detailed needs of consumers.

I gave you so many points to write so much for you. I have been doing large and medium-sized retail business for n years, and I need detailed forms and friends. I hope it helps you.