How do social organizations carry out public **** relations work in the new media environment? Public **** Relations Assignment

Communication as a process of public **** relations, the media as a pathway that serves to communicate between the organization and the public, and when the media elements change, the public **** relations will change profoundly as well.

Public relations practitioners must look squarely at the changes in communication methods and the communication environment brought about by new media technologies, and at the same time fully grasp the impact of new media on public relations practice.

All in all, with the development of new media technology, the communication environment has undergone profound changes, and the main body of public relations should be y aware of these changes and adjust the practice of public relations in order to adapt to the new communication context, especially pay attention to give full play to the advantages of the new media, and at the same time improve the ability to prevent and mitigate crises.