Ruixing coffee business model canvas is what ah?

Not to mention the other Ruixing coffee is really good, as for its business model canvas you really ask the right person, let me tell you!

1. Customer Segmentation: White Collar

Richmond Coffee was initially designed to solve the problem of white-collar coffee drinking in first and second-tier cities. Because they believe that Starbucks coffee is too expensive for white-collar workers, or Starbucks coffee stores in first- and second-tier cities are too few, resulting in a lot of people can't buy it, so Ruixing Coffee's target customer segmentation for first- and second-tier cities white-collar workers.

2. Customer relationship: members

3. Channel access: social media, APP, physical stores

Then by allowing customers to complete the APP order in advance, mobile payment, real-time follow up, barcode pickup, online feedback and other transaction modes, to achieve "contactless transactions". This innovative transaction mode of APP+physical store reduces the waste of customer waiting time, supports online socialization, and improves customer experience.

4. Value proposition: high-quality experience, cost-effective products, ease of purchase

Ruixing Coffee focuses on creating cost-effective products, ease of purchase, and high-quality experience for customers. The coffee industry has a long history of high prices, poor convenience and other pain points, so that low- and middle-income groups "can not afford", their needs are not met, and Ruixing Coffee first offline coffee shop into the coffee shop, office, campus, gas stations and other daily consumption scenarios, to create a "want to drink to drink" unlimited scenarios. "The company's business is also a major player in the market, and the company's business is a major player in the global market.

5. Core resources: brand, IT technology

6. Key activities: new product development, brand marketing, channel construction, supply chain management

7. Important partners: coffee shop vendors, coffee equipment suppliers, light tea suppliers, mobile payment providers, big data providers

Ruixing Coffee has a strong presence in the market with its coffee bean vendors, coffee equipment suppliers, light tea suppliers, and coffee bean suppliers. suppliers, coffee equipment suppliers, light food and tea suppliers, as well as mobile payment suppliers that support online APPs and technology suppliers of big data and artificial intelligence, and other important partners. Coffee beans are the source of everything, high quality coffee beans to ensure the quality of the product, light food and tea suppliers, the same reason; coffee equipment suppliers are equally important, because there is a good coffee equipment to ensure that the speed of coffee production, in order to quickly complete the order, is an important support to ensure that sales; mobile payment of the continuous improvement and upgrading in order to make the customer's experience continue to improve, and continue to choose Ruixing Coffee; Big data, artificial intelligence technology providers can make Ruixing coffee better precision marketing and product customization to meet the market and maintain customers.

8. Cost structure: raw material costs, store rental costs, labor costs, equipment costs, takeaway delivery costs

9. Revenue sources: coffee revenue, light tea revenue