What does the market research include?

Market research is the general term of market research and market research. It is a working process that individuals or organizations systematically design, collect, record, sort out, analyze and study various market information according to specific decision-making problems, and report the research results. It is to collect, sort out and analyze all kinds of intelligence, information and data about supply and demand and resources in a purposeful and planned way by scientific methods. It grasps the current situation and development trend of supply and demand, and provides correct information management activities for making marketing strategies and enterprise decisions.

Second, what does the market research include?

The contents of market research include: market environment survey, market demand survey, market supply survey, marketing factor survey and market competition survey.

1. Market environment survey

The main and specific contents of market environment investigation can be various factors that affect marketing, such as market purchasing power level, economic structure, national policies and regulations, customs and habits, scientific development trends, etc.

2. Market demand survey

Market demand survey mainly includes consumer demand survey, consumer income survey, consumer structure survey and consumer behavior survey and evaluation.

3. Market supply survey

Market supply survey mainly includes product production capacity survey and product entity survey.

4. Investigation of marketing factors

Marketing factor investigation mainly includes product marketing factor investigation, price, channel and promotion investigation.

5. Market competition survey

Market competition investigation mainly includes the investigation and analysis of competitive enterprises, understanding the products of similar enterprises, what competitive means and strategies have been adopted in price, knowing themselves and their opponents, and helping enterprises determine their competitive strategies through investigation.