Forecast and Development of FMCG

In the future, China's FMCG industry will face more severe market competition. International brands are gradually penetrating into second and third-tier cities on the basis of localization and their capital and management advantages. The development trend of China's FMCG industry is mainly reflected in three aspects: 1. The structure of the industry will undergo a big change. Traditional advantageous products will enter a period of weakness, new innovative products will continue to emerge. 2, the industry enterprise small enterprises are gradually eliminated, scale, branded market operation mechanism will dominate the development of the industry. 3, the network channel to become a new growth point in the FMCG industry.

In 2012, China's FMCG industry enterprises should grasp the two main focuses: first, to master the consumer psychology, brand building and product innovation, while focusing on e-commerce on the impact of the FMCG industry. Second, to strictly control product quality. At present, consumers are very concerned about the quality, safety and health of the products