What is the prospect of opening a mom and pop store? How big is the profit?

Consumption upgrades, the introduction of new products to drive the mother and child industry continued to grow steadily

Mother and child industry is divided from the age of the population point of view of an inter-industry, cross-sectoral integrated industrial group, is to meet the maternal and 0-12 years of age of the stage of the baby child users of the clothing, food, housing, transportation, use, entertainment, education and other needs of the formation of the consumer industry system. It is a consumer industry system formed to meet the needs of maternal and 0-12 year-old baby users in clothing, food, housing, transportation, use, entertainment and education. Consumption upgrading, new product launches are the main driving force behind the growth of most maternal and infant categories, and in the case of milk powder, for example, the trend of high-end is very significant: 2003-2016Q3, the average price of infant milk powder offline to maintain more than 11% of the annual compound growth rate of the sales of ultra-high-end and high-end milk powder sales accounted for close to 50% of the market, combined with the maternal and infant consumption has a high quality requirement, the price of the characteristics of a relatively insensitive In addition, product innovation and consumer upgrades are expected to drive the continuous and stable growth of the mother and baby market.

November 2011, the full implementation of the two-child policy in all parts of the country, in December 2013, the start of the implementation of the separate two-child policy, the end of 2015, the full two-child policy opened, with the corresponding 2012, 2014 and 2016 birth rate than the previous year have been significantly increased.

2000-2017 China's annual birth population and birth rate statistics and growth

Data source: public information, Prospect Industry Research Institute

2018 China's mother and baby industry market size analysis and forecast

According to Prospect Industry Research Institute released the Mother and baby e-commerce industry market outlook forecast and investment strategy planning analysis report" statistics show that in 2012 China's mother and baby industry market size has reached 1.3 trillion yuan. 2014 China's mother and baby industry market size reached 2 trillion yuan. As of 2017 China's mother and baby industry market size reached 2.9 billion yuan. It is expected that the market size of China's mother and baby industry will reach 3.2 trillion yuan in 2018. The overall growth rate of the future market size will gradually stabilize.In 2017, the market share of mother and baby offline channels accounted for 78%, and online channels accounted for 22%.

During the period of rapid development between 2018, Taobao, Jingdong, Amazon and others have operated mother and baby channels, and comprehensive e-commerce platforms have become the main way of online shopping for mother and baby; mergers and acquisitions and consolidation have become the main tone of the industry, and the concentration of the industry has been increased. Online and offline omni-channel operation of the new retail model will become the development trend of the head manufacturers, to provide a full range of integrated services for mother and baby users.

Market Size Statistics and Forecast of China's Maternal and Infant Industry, 2012-2018

Data source: compiled by Prospect Industry Research Institute

Market Share Statistics of China's Maternal and Infant Industry by Channel Online, 2018

Data source: compiled by Prospect Industry Research Institute

It is expected that the size of China's maternal and infant family group will increase by 20% in 2018, and the market size of China's maternal and infant family group will increase by 20% in the same period. China's mother and baby family group size will reach 286 million in 2018, and the mother and baby market has great potential

In 2010, the size of China's mother and baby family group had reached 236 million people, and in 2012, the size of China's mother and baby family group grew to 257 million people. As of 2017, the size of China's mother and child family group reached about 282 million people, and it is expected that by the end of 2018, the size of China's mother and child family group will reach 286 million people, an increase of 21.2% compared with 2010. Accompanied by the continuous optimization of family decision-making structure and the rapid expansion of the mother and child family population, the mother and child market has great potential.

2012-2018 China's mother and baby family group size statistics and growth forecast

Data source: Prospect Industry Research Institute

"Two-child policy" birth small peak superimposed on the rapid development of consumption upgrading driven mother and baby market, the mother and baby industry to move forward, the main driving force more The main motivation for the forward development of the mother and baby industry is more in favor of consumption upgrading. Under the "two-child" policy, the proportion of two children is increasing, and the spending power of two-child families in the maternal and child market should not be underestimated, and those who have two children basically already have a certain economic strength. Due to the current consumption habits, consumer concepts and consumer demand and other aspects of upgrading, the overall scale of the mother and baby industry is expected to continue to develop, mother and baby market in the high-end areas will continue to expand.

The development status and future trends of mother and baby online and offline channels, mother and baby channel leading companies are pursued by domestic and foreign capital, online traffic dividend subsides, strengthen social and differentiation advantages, offline seize the chain market, optimize the shopping experience, the future of online and offline integration of the new retail trend.