Do you know how the live broadcast company operates?

If you want to be a live e-commerce, you must first understand the whole operation idea of live e-commerce, and you can't do it blindly. Only by following the correct logic can we avoid detours.

In this part, we will elaborate from three aspects: forming business closed loop, refined operation and building private domain traffic.

1. To be a live e-commerce, it is necessary to form a closed loop of content planting and live harvesting.

First of all, users must be attracted by your content when they enter the live broadcast room, which may be the cover or the title. After entering the live room, you pass the corresponding content to him in the live room. She may not have this demand, but your content needs to arouse his demand. For e-commerce, demand means business and single. How to do the content will be discussed in detail later.

In addition to the content, coupled with the atmosphere of the live broadcast room and a reliable external network environment, the final result is that under the action of demand, the live broadcast room has quickly become a single room. This is what we call the format of planting grass and harvesting live.

This state is a balance point among merchants, anchors and users found after three years of live broadcast+e-commerce mode exploration.

For merchants and anchors, this is a low-cost thing at first. You can invite professional anchors, and even merchants can choose to appear on their own, and realize the link with users through the live broadcast room, and realize one-to-many at the same time. You just need to predict the live broadcast time, not be online every day. Compared with traditional e-commerce, which needs to spend a lot of marketing expenses in the early stage, it is still a lower-cost and more secure sales model.

In addition, in the live broadcast room, users interact in the form of comments. As long as you enter a question, the anchor will answer your question. You can even try the one you commented on. Moreover, many games in the live broadcast room are very interesting, which can quickly mobilize the interaction of users. Even if the original intention is just to watch, people will have the impulse to join them.

Based on the above two reasons, the final result is that the transaction rate of live broadcast rooms is generally higher than that of traditional e-commerce or pure graphic shops.

To sum up, merchants and anchors have achieved an increase in revenue under the premise of reducing costs, which is the charm of live e-commerce for them.

For users, offline shopping is too troublesome. On-site shopping not only saves time, but also can see the real effect of the product. And there are so many discounts in the live broadcast room, which is much cheaper than the physical store. Coupled with the trust in the brand or anchor, it is easy to place an order.