What are the advantages of the near-field e-commerce model of Meituan Flash Shopping compared with traditional e-commerce?

Meituan Flash Shopping is a real-time retail platform under Meituan, which can be said to be a representative platform in the near-field e-commerce model. By understanding the new retail formats and consumption patterns of instant retailing, retailers can better improve their digital retail capabilities, accelerate online and offline integration, and realize digital transformation and upgrading in instant retail outlets.

Different from traditional e-commerce, it can allocate resources across regions, but the timeliness of logistics is uncertain. As a typical representative of near-field e-commerce, Meituan Flash Shopping has three advantages: "same city, instant delivery" and "online ordering, with an average delivery time of 30 minutes", which can help merchants provide consumers with 24-hour "everything comes home" instant delivery service, thus better meeting the diversified and full-scene instant shopping needs of users.