Why does "express delivery to the countryside" need to clear the "last mile"?

Ouyang Rihui, deputy director of the China Internet Economic Research Institute at the Central University of Finance and Economics, pointed out that e-commerce started in big cities and gradually penetrated into small and medium-sized cities and even rural areas. County e-commerce will become the main front for e-commerce development in the future.

Through the development of county e-commerce, we can leverage the economic development of counties and give full play to the radiating role of e-commerce, thus promoting the coordinated development of regional and urban-rural economies.

"In the past, I had to go to the city to buy big items, and I felt relieved when I could see the goods. Now after trying it a few times, I found that there are many and cheap things online. Online shopping saves trouble and saves money." said Li Xiuhua, a villager in Ninghua Center Village, Lijun Town, Yongning County.

I bought a refrigerator from the e-commerce platform through the e-commerce service station in the village, which was nearly 700 yuan cheaper than in the mall in the town.

E-commerce logistics penetrates into the "last mile" of rural areas, which greatly ensures that people in villages can enjoy the same or even better inclusive commercial services as people in cities.