Traditional Culture Encyclopedia - Traditional stories - There are several works of md media in Zhao Yiman.

There are several works of md media in Zhao Yiman.

Md Media's works in Zhao Yiman include: Poems on the Riverside, Movie Zhao Yiman, My Mother Zhao Yiman, and Drama Zhao Yiman.

The media refers to "mass media". In a broad sense, mass media includes newspapers, magazines, television, radio, movies, books, audio-visual products and the rapidly rising Internet.

According to the statistical calculation of various data collected up to March 20 12, the total output value of China media industry in 2010 was 637.9 billion yuan, an increase of 15.2% over the previous year.

Judging from the market structure of various industries in the media industry, in 20 1 1 year, newspapers and television accounted for 3 1% of the total market of the media industry, and the scale of Internet business reached 42% of the total market of the media industry, accounting for almost half of the media industry. The market of broadcasting, periodicals, audio-visual and movies is small, and there is limited room for manoeuvre to cope with the impact of changes in the media environment.

Starting from 20 12, the General Administration of Press and Publication of China and the Ministry of Finance began to increase their support for cross-regional mergers and acquisitions of state-owned cultural enterprises. "Guiding Opinions on Accelerating the Reform and Development of Publishing Media Group" clearly put forward.

Break regional blockades and industry barriers, support the cross-media, cross-regional, cross-industry and cross-ownership development of publishing media groups, and cultivate large-scale backbone publishing media groups with annual sales income exceeding 20 billion yuan.

The Notice on Doing a Good Job in the Management of Budget Expenditure of State-owned Capital Operation of Central Cultural Enterprises supports the central cultural enterprises as the main body of merger, obtaining the ownership and control of the merged enterprises through capital purchase and holding, or establishing new enterprises through merger.

Under the promotion and guidance of national policies, such as the Outline of the National Cultural Reform and Development Plan during the Twelfth Five-Year Plan, the traditional media in China will further carry out system reform, tend to be flexible and market-oriented, and their competitiveness will be greatly improved.

The rapid development of the media advertising industry in China, the increasing number of professionals and the strengthening of the advertising talent team have made great contributions to the rapid development of the advertising market in China. According to statistics, at this stage, the degree of specialization of China's advertising market has obviously improved, ranking third in the world.

According to the latest data released by the State Administration for Industry and Commerce, at present, there are 300,000 advertising business units in China, with nearly 2 million advertising employees, and the annual advertising business volume exceeds 300 billion yuan. The total advertising market has surpassed Germany, ranking third in the world, second only to the United States and Japan.

Conversely, the development of advertising industry has also become a positive driving force to guide consumption, expand domestic demand and stimulate economic growth. During the "Eleventh Five-Year Plan" period, for every increase in advertising business 1 percentage point, the added value of the secondary industry increased 1.62 percentage point, the added value of the tertiary industry increased 1.94 percentage point, and the total retail sales of social consumer goods increased 1.6 percentage point.

The remarkable achievements of China's advertising market have inspired the development of China's advertising industry, promoted economic growth, and made contributions to the country, which is good news to be inspired.