What is the significance of merchants doing small programs?

Applet is a project strongly supported by WeChat at present, so in WeChat, applets get many portals, through which users can easily find their own applets. For merchants, numerous entrances can effectively enhance their brand exposure. Take the function of a nearby applet as an example. With this function, businesses can directly expose themselves to people within 5 kilometers nearby.

2. Improve the conversion rate

The promotion of many businesses relies on TV advertisements, push-to-talk and online advertisements. But the conversion rate of these methods is often very low, because the users reached by advertisements are not accurate enough. But applets are different, because when users open applets, they all have related requirements. Under this premise, the probability of trading is greatly improved, and the conversion rate will also be greatly improved.

Step 3 increase income

Nowadays, in order to get more customers, many businesses often choose to cooperate with third-party group buying, comment and other platforms. However, cooperation with such platforms requires not only high admission fees, but also a part of commission for each order. However, applets are different. Because it is a platform for merchants and merchants themselves, there is almost no other cost except for early development. Moreover, no commission is required for each order, which greatly improves the income of merchants and merchants.

4. Achieve customer fission

Applets can be directly shared with friends and groups, with this function. For merchants, when users consume, they can initiate some activities such as grouping and bargaining to trigger students' active sharing and forwarding behavior, thus realizing user fission.