Interpreting the sales of eight car companies, how much did the strength blow at the beginning of the year?

The quality of sales is not only related to a car company's market share, voice and user recognition, but also becomes the key to the company's subsequent decision-making. Therefore, regardless of the profit of bicycles, it is imperative for car companies to find ways to increase overall sales.

The establishment of flag allows an enterprise to complete its tasks in a planned way, and almost every brand will set corresponding annual sales targets at the beginning of the year. Then, according to the half-year sales data published by major independent brands, who is closer to the target?

Geely Automobile: Low-end explosions are reduced, and high-end products are stronger.

Geely Automobile sold more than 630,000 vehicles in the first half of the year, achieving 4 1. 18% of the 202 1 target. Compared with the annual sales target of 38% achieved in the same period last year, the pace of Geely Automobile has accelerated this year. With the arrival of the traditional sales season in the second half of the year, it is not difficult for Geely to complete the annual sales task of 1.53 million vehicles.

Different from the past, the sales of major sales models are widely publicized. This time Geely Automobile only reported the sales of hot-selling cars. Among them, the flagship product of Star Series sold13,269 vehicles in June, and contributed 77,230 vehicles in the first half of the year.

From the perspective of product sales, Geely Automobile shows a trend of continuous strengthening of high-end products. The high-end brand Lexus sold 65,438+07,077 vehicles in June, up about 29% year-on-year. In the case of little fluctuation in overall sales volume, the rising momentum of Yuan Jing family and other low-end models has declined.

Consumption upgrading is the inevitable trend of market development. The "weakness" of the low-end market is not necessarily a bad thing. Consumers are increasingly demanding quality and technology, leading the mainstream of market consumption to the middle and high-end fields. At present, Geely is the leading brand in the high-end market. By constantly improving products, it keeps pushing up sales.

Changan Automobile Group: The goal is half achieved, and smart electric vehicles will be gathered in the future.

Changan Group has obtained good market feedback through technical upgrading and product level adjustment and update.

In the first half of the year, the sales volume of the Group exceeded 654.38+0.2 million vehicles. With the blessing of "Golden September and Silver 10", it is close at hand to achieve the annual sales target.

The specific sales volume in June is still unknown, but judging from the brand sales volume announced in May, Changan China brand cars performed strongly, accounting for 79.22% of the group's sales volume in that month, and the Blue Whale power model became the key to boost brand sales.

Chang 'an once proposed a plan to transform itself into an "intelligent low-carbon travel technology company". In the next five years, 26 new smart electric vehicles will be launched one after another, and L4 intelligent networked vehicles are planned to be launched in 2022. Consolidate the position of the industry through technological innovation and product optimization.

Chery Group: Overseas exports are still strong, and new energy vehicles are worth seeing.

Chery did not set a sales target at the beginning of this year. In the first half of this year, it sold 424,500 vehicles, achieving a year-on-year increase of 80.4%. However, due to factors such as the epidemic last year, the year-on-year increase was not very valuable.

Chery's Haikou export is still strong, with sales of 18743 vehicles in the first half of the year, accounting for nearly 30%, even exceeding the export volume of 1 14000 vehicles in the whole year of last year.

With the narrowing of domestic market demand in the future, it is undoubtedly a wise choice to expand territory through overseas markets. Chery, as the first batch of "going out to sea" enterprises, has planted flags in more than 80 countries and regions around the world.

In addition, the pace of development of the new energy vehicle market is accelerating. With the help of the environment and the blessing of brand technology, Chery Group also achieved a substantial increase in the sales of new energy vehicles in the first half of the year, with a sales volume of 4040 1 vehicle, up 243.9% year-on-year.

Great Wall Motor: The target is raised to 6.5438+0.49 million, and its multi-brands are empowered.

The cumulative sales volume of Great Wall Motor from June to June reached 665,438+0.82 million, up 56.5% year-on-year. Great Wall Motor has issued an equity incentive plan of 202 1, and plans to raise the original sales target of 12 1 10,000 vehicles to149,000 vehicles, which means that Great Wall Motor has reached more than 40% of the annual target.

The multi-brand of Great Wall Motor has played a key role. In the first half of the year, the Haval brand sold a total of 3,965,438+0.5 million vehicles, a year-on-year increase of 49.3%; In the first six months, the global cumulative sales of Great Wall pickup trucks also reached 1 1.8 1 10,000 vehicles, up 23.2% year-on-year; The new energy brand Euler also performed well, with a cumulative sales volume of 52,547 vehicles in the first half of the year, a year-on-year increase of 456.9%.

According to the plan, Great Wall Motor will launch about 10 new models this year to promote the realization of the annual sales target. In addition, the global production layout has been continuously consolidated, and many models have been exported to overseas markets, which has comprehensively accelerated the globalization process of Great Wall Motor.

FAW Hongqi: The sales base is small, but it has achieved sustained growth.

Although the sales base of FAW Hongqi is small, it has achieved sustained growth in sales. The brand's total sales in the first six months was 654.38+0.45 million, up 654.38+0.07% year-on-year.

From the data point of view, there is still a certain distance from the sales target of 400,000 vehicles set by FAW Hongqi, which means that the average monthly sales volume will reach about 40,000 vehicles in the second half of the year. In addition to the models currently on sale, I am afraid there will be the promotion of new products such as Hongqi E-QM5.

Interestingly, Hongqi E-QM5 is currently only sold to the high-end network car market. It is understood that the car sold about 1000 vehicles in May.

The network car market has great room for development. Similar to restricted cities such as Shenzhen and Guangzhou, relevant regulations have been issued, and the registered car must be a pure electric vehicle, which has promoted the rapid development of pure electric vehicles to some extent. It can help FAW Hongqi develop more market share.

BYD: The new energy vehicle market is fruitful.

BYD's main advantage lies in the new energy sector. In the first half of the year, the cumulative sales volume of BYD's new energy vehicles exceeded10.5 million, a year-on-year increase of10.55%. The monthly sales of plug-in hybrid vehicles exceeded 20,000, exceeding the sales of pure electric vehicles.

On the whole, BYD and FAW Hongqi have the same completion rate, which is the same as the goal of 400,000 vehicles, and also achieved sales of about 6.5438+0.5 million vehicles. The difference is that FAW Hongqi still needs to rely on H5 and other main sales models for assistance in the later period. At present, the new cars listed by FAW Hongqi are mainly in the high-end market, so it is difficult to help Hongqi achieve a "quantity" leap.

BYD's new energy vehicle products have increased rapidly, and the market is more enthusiastic about hybrid vehicles. It is normal to wait for a few months for a hot-selling model like Songjia DMi. Later, with the increase of production capacity, the sales of BYD plug-in hybrid models will inevitably follow.

Guangzhou automobile ean: technology first, promoting sales growth

Guangzhou Automobile Aian is a relatively successful model under the transformation from traditional enterprises to intelligent electric vehicle enterprises. In June, the sales volume of Guangzhou Automobile Aian Terminal once again exceeded 10,000 vehicles, a sharp increase of 65,438+090% year-on-year. In the first half of the year, the cumulative sales volume of GAC Aian reached 44,800 units, up 65,438+028% year-on-year.

AION S has become a strong driving force for brand sales, with sales stable at more than 6,000 vehicles. So far, the cumulative sales volume of this car has exceeded100000.

The key to the success of Guangzhou Automobile Aian lies in the blessing of technical factors and the accurate positioning of the audience. Relying on the technical self-research capability of Guangzhou Automobile Group for many years, Guangzhou Automobile Aian has made a major breakthrough in power battery and intelligent network connection, among which magazine battery technology is the best.

Moreover, the electric products of GAC Ai 'an did not give people a superior feeling. The starting price of the main sales model AION S is less than 6.5438+0.4 million yuan. With the arrival of newly listed AION S Plus, it will further promote the sales growth of GAC Aian brand.

In addition to the above brands, brands such as Shanghai Passenger Car and Dongfeng Shen Feng also announced their sales. As for some brands that have not been disclosed, I don't know whether to keep up with them later or avoid talking about them. Perhaps some car companies with bleak sales simply omitted the link of publishing sales.