Financial knowledge publicity and education refers to

Financial knowledge publicity and education is an activity to publicize financial knowledge, popularize financial common sense and raise public financial awareness.

Its purpose is to guide people to correctly understand and use financial tools, improve their financial management ability and risk identification ability, protect the safety of personal and family assets, promote the convenience, universality and efficiency of financial services, and make contributions to the reform and development of the financial industry.

There are various forms and ways to publicize financial knowledge, which can be publicized through the government, financial institutions, social organizations and other channels, including television, radio, newspapers, posters, leaflets, the Internet, social media and so on. In addition, financial institutions can also provide in-depth financial knowledge training for users through online education and financial classes.

Through the publicity and education of financial knowledge, we will improve the financial awareness and risk awareness of the broad masses of the people, reduce improper financial behavior, avoid financial risks, and further promote the healthy and stable development of the financial market.

Matters needing attention in publicity and education of financial knowledge

1, and specify the publicity target and publicity target. It is necessary to carry out targeted publicity to the general public or related user groups, clarify the publicity objectives, and choose appropriate publicity content and methods to achieve the expected publicity effect.

2. Transfer knowledge scientifically, accurately and intuitively. Financial knowledge publicity and education should pay attention to convey correct, scientific, intuitive and easy-to-understand knowledge, avoid misunderstanding and misleading, and not bring unnecessary negative influence to the audience.

3. Diversified publicity methods to increase the audience's experience. In addition to the traditional text, pictures, videos and other forms, we can also combine interactive, lottery, questionnaire and other ways to let the audience better experience the practical application and operation process of financial knowledge.

4, adhere to the long-term publicity and education, to maintain a sustained impact. Publicity and education need to be carried out continuously and normally, and the popularization of financial knowledge should be continuously strengthened, so that more people can benefit from the publicity and education of financial knowledge.

5. Avoid misleading and hyping propaganda content. It is necessary to keep the publicity content scientific and neutral, avoid exaggerating facts, fabricating information, deliberately misleading and other means for hype, and not seek improper benefits.