Traditional Culture Encyclopedia - Traditional stories - The form of communication of public service announcements belongs to

The form of communication of public service announcements belongs to

Organizational communication. The communication form of PSAs is usually initiated by the government, non-profit organizations or other organizations and institutions, aiming at conveying specific social values and behavioral norms to the public. These organizations and institutions disseminate PSAs to the public through various channels, such as television, radio, newspapers, magazines, outdoor advertising and so on, in order to achieve the purpose of publicity and promotion. In the process of dissemination of PSAs, the organizational bodies play a leading and organizing role, as they formulate the contents and forms of the advertisements, choose the channels of dissemination, and organize the production and release of the advertisements. Therefore, the form of communication of public service announcements belongs to the organizational communication.