Brief introduction of musicians.

Introduce Melaleuca's business model from two angles.

First, from the perspective of consumption.

Melaleuca (Beautiful and Happy Home), an environmentally-friendly supermarket specializing in the production of household-related consumer goods, and a cheap supermarket with physical stores like Watsons, has had millions of members in 19 countries and regions around the world for 32 years. Eco-friendly supermarkets certainly produce some small products, which cost tens of dollars or hundreds of dollars, but Melaleuca does not produce products with a unit price exceeding 1000 yuan.

1. Durable goods, such as pots, bowls and other things that can be used for a long time.

2. Consumables, which are consumable in nature, such as products used for washing hair and face.

Melaleuca is a factory that produces environmentally friendly products, just like outlets (selling brand discount clothes). Because it is a factory store, you can enjoy products with very high cost performance. Melaleuca's products are "better with the same quality and price, better with the same price and quality", and the cost performance is almost the highest in the market.

Melaleuca just wants to invite consumers who shop in traditional channels, such as Carrefour, Wal-Mart and general social consumer groups, to change the budget you buy elsewhere every month into Melaleuca, and Melaleuca will give many benefits, that is, membership rights! While enjoying preferential rights, members are obliged to spend a minimum of 340 yuan every month. Melaleuca made a survey before entering China. A family in China spends about 340 yuan on similar products every month. The maximum consumption limit is 2000 yuan, because a popular family doesn't need to buy so many products every month, and Melaleuca doesn't want you to buy too many things to cause trouble, let alone resell his products.

Melaleuca and insurance learn how to have a customer repurchase rate and renew their insurance every month, so Melaleuca can also break it into parts without buying too many things a month. You need to recycle consumption every month, and it takes a long time. You only need to spend 340 yuan every month. The original budget does not increase expenditure, but you are going to spend it.

At present, there are 400 products in the world, and Melaleuca has created a repurchase rate of 95% in the industry. For consumers, the original budget did not increase spending, so they can use safer, more environmentally friendly and better quality products.

Melaleuca has no quality and safety problems anywhere in the world. Melaleuca members will have a lot of membership rights, discount gift points and sometimes give some unexpected gifts, which are not available in traditional supermarkets. For consumers, they can get more benefits just by shopping in another place, and their only obligation is to become loyal and long-term members of Melaleuca.

Second, the perspective of part-time entrepreneurial opportunities

FMCG companies will have a certain advertising budget. Carrefour, Wal-Mart, Procter & Gamble Unilever and other manufacturers will spend 70% of their products on public relations advertising channels. Nowadays, consumers are getting smarter and smarter. 65,438+00 years ago, people would flock to advertisements. Nowadays, due to the development of the Internet, people don't believe in advertisements more and more. Many fast-moving consumer goods industries find that the role of advertising is very weak, and consumers are increasingly distrustful of advertising, thus creating a sense of crisis. Melaleuca, as a fast-moving consumer goods company, found that advertising would become more and more dangerous 32 years ago, so Melaleuca decided not to advertise and shared these advertising fees with consumers who were willing to advertise for him, make a reputation and introduce members.

About every five consumers, there will be 1 consumer with word-of-mouth publicity. Consumers will trust others and believe in the consumption experience of people around them. Melaleuca uses word-of-mouth marketing and promotes it with the help of consumer word-of-mouth, so there will be such a business opportunity for part-time entrepreneurship.

Our only task is to help a friend get a membership and buy it directly from Melaleuca without touching money or goods. There is no difference in product price!

Why is it so easy? Because Melaleuca has no inventory pressure and no performance requirements, even if our friends don't apply for membership, we should thank our friends and have no loss. Some friends will feel that the product is average, or they are not used to planned consumption, so they can stop at any time. Even if the product is unpacked, it can be returned within 30 days.

So there is no risk in introducing friends to join the club. The friend you introduced spends 340 yuan and earns a cup of coffee, 20-30 yuan. But because this order for 340 is not very big, it is just your friend's daily expenses, so the order is small but will be repeated. After a while, it will be retained by Melaleuca's customer retention system and become the purpose of repeated consumption. If one out of every five consumers will make this recommendation, I can indirectly earn a cup of coffee to some extent.

In Melaleuca, most of them are consumers, only 20% are operators, and everyone is a consumer of Melaleuca. There is no pressure to stock up and deliver goods, no performance pressure. Just buy the products you need every month!

Melaleuca's income is a kind of sustainable income, and more than 80% of our friends are temporary income (what we can do, what we can't do, what we do more, and what we do less).

There are two kinds of friends around me. One is that 80% of them work six days a week, have decent jobs, go in and out of high-end office buildings, have high incomes but few left, and even have high debts behind high incomes, which is the so-called poor and busy family? The other is rare, idle, living a leisurely and moist life, leaving a lot of money and going to travel. This society is no longer a society that can live well by hard work. Many people have worked hard all their lives to create wealth for others, but they have never lived the life they want. Hard work alone is not enough in this world. Hard work is only the most basic condition?

The biggest difference between these two kinds of friends is not how much money they earn, but that the former may be more than the latter, but the nature of the money they get is different. The former office workers get temporary income, while the latter may have continuous income. The key is not the size of income, but the source, type and structure of income!

In traditional channels, it is difficult for you to get a sustainable income, because buying a house requires high cost and business is easy to fail, and Melaleuca provides such a model to get a sustainable income? Melaleuca's repurchase rate is as high as 95%, and most customers will automatically return to Melaleuca to buy products needed for their lives, forming a continuous cash flow and generating continuous income. After working hard for a period of time, I have accumulated a certain number of customers, and even if I don't do it for a day, I still have continuous income. Melaleuca is a direct consumer purchase system. This business model is very advanced, in line with the trend and in line with the era of big data.

Melaleuca's CDM has solved the entrepreneurial problems faced by most young people, and entrepreneurship will encounter four obstacles:

1. Capital closure, this problem will brush off 50% of entrepreneurs.

2. Time is tight. Many friends are still working, so it is impossible to start a business in an all-round way. Over time, you will be less and less courageous to start a business, less and less afraid to take risks, and less free to start a business.

3. Experience, according to the survey data in the business field, the mortality rate of entrepreneurs is very high, and most of them are inexperienced. Without experience, it is easy to fail.

4. Administrative expenses, dealing with industry and commerce, administration, taxation, fire protection and sanitation.

Melaleuca provides a dependent entrepreneurial opportunity, with no fund-raising investment, no stocking, no performance pressure and no free time. You can do business part-time in your spare time, and you don't need to do much every month. As long as you remember to go shopping when you have time, you have no experience in related industries, no requirements and thresholds for academic qualifications and professional skills, and no corresponding social relations.

When cooperating with Melaleuca, product development, sales, customer service, logistics, hiring employees, opening stores, renting equipment, government public relations, legal affairs, finance, administrative public relations and foreign affairs are all completed by Melaleuca's parent company, and all risks are borne by Melaleuca.

Everyone is the promotion service provider of Melaleuca. In the process of advertising for him, we only need to invite customers to this consumer direct purchase system, import it into Melaleuca's system, be retained by the system, and generate continuous income. In such a risk-free situation, we can start a business part-time, get sustained income and achieve the goal of financial freedom.