The representative of the Internet transformation of travel agencies is

Offline traditional travel agency. As a service provider in the tourism industry chain, offline traditional travel agencies have chosen to adapt to this change in the first time when facing the impact of the Internet, and have joined the OTA platform to guide themselves through platform channels and cooperate with their offline services. However, with the strength of OTA platform, especially the formation of traffic monopoly pattern, OTA platform and O2O of tourism products and services are deepening, and traditional travel agencies feel full pressure and have been transformed and upgraded.