Anta on the channel management is not perfect in what aspects and on the network marketing is not enough to pay attention to what are

Anta's channel mode I understand some, in fact, not they do not pay attention to the channel. Anta in the domestic do channel or more successful cases, and management is also relatively in place. But this in place refers to the relationship between the headquarters and the regional general agent. As for the imperfections you mentioned, I personally think that your side should belong to the distributor under the general agent. Anta has too many outlets, the headquarters can not be fully cared for, relying on the auxiliary management of the agent distributors, if the agent side of the slack, the following distributors will naturally appear personnel management, supply of goods, activities and promotions disconnect phenomenon.

As for the defects of network marketing, the main point should be the impact of online stores to the physical store, right? This is unavoidable. The only solution is the headquarters of the unified management of network sales, the implementation of physical stores 24-hour delivery system. That is to say, the headquarters of the sale of a commodity, Mashan contact consumers near the physical store delivery system. Profits go to the physical store. This will not only enhance the positive cooperation of the physical stores, but also integrate the physical stores together.

Personal advice is for reference only.