How does the US Mission promote drainage?

I. Registration of Platform activities

Merchants can find the entrance to the event registration in the back-office store operation. Activities will be set up and updated regularly. Activities will bring a certain amount of traffic. On the premise of controlling the cost, you can register multiple mobile drainage shops and get more exposure.

Community group buying enterprises will set up self-promotion points and group heads in each community, and some marketing activities will be updated regularly in the background of the system, so that the group heads can understand new clues, operate the community efficiently and improve the user retention rate.

Second, the platform paid promotion

1. Click Gold Promotion/Bidding Promotion.

To choose this promotion mode, merchants should set some rules, such as daily budget, promotion mode, promotion bid, orientation setting and so on.

This promotion will be charged according to the number of visits users click on the store. General cost bidding. After the consumption reaches a certain amount, the promotion ranking will be automatically closed, and the merchant stores will appear in the 5 th, 6 th, 10, 15, 20 th and 25 th places in the drop-down menu list on the homepage of Meituan app, with inconspicuous advertising signs.

Attract customers

Mainly through the take-away red envelope to send the merchant's coupons directly to users. Users can get coupons in the first time by opening Meituan app, which has a large promotion flow and high conversion value. It should be noted that Lankebao only issues exclusive coupons and cannot enjoy the full discount coupon service at the same time.

4. diamond booth

Banner, located on the homepage of Meituan Takeaway app, is generally promoted on the second and third pages of banner scrolling effect, which is convenient for merchants to display, users to choose and establish a good brand image.

5. Platinum booth

Community group buying platforms, such as Meituan Takeaway app, provide users with tools to place orders. After some platforms develop to a certain scale, they will attract brands to settle in, give them a display area and attract community users to place orders with a series of discount activities and coupons.

Related Q&A: How to promote Meituan is the most effective? Meituan promotes the use of merchants mainly to understand whether the merchants have this demand, and to tell the advantages, combined with the promotion ability,

Related Q&A: How can the catering industry do marketing promotion offline to enhance brand awareness? Thank you for inviting me!

It is very simple to do online marketing in the catering industry. Just pay for it. The key is to produce the maximum effect with the least money, which requires brains.

First, brand positioning.

Speaking of positioning, I believe there is no need to explain. This is the basic skill of business. What kind of mind does your catering brand want to occupy users? This is something that should be considered at the beginning of catering planning, and it is also the basis of online publicity. Then according to the positioning, planning advertising language, brand endorsement and so on.

Second, the user portrait.

What kind of users does your product serve, your users' age, income, labels, etc. Only by clearly portraying user portraits and defining user circles can we better carry out accurate marketing in online marketing.

Third, keyword planning.

The basis of network marketing is to plan the core keywords of your product, because network marketing is not for people to see first, but for Baidu Spider, the technical background of today's headline information flow, etc. What keywords do you have, how will he collect your information and recommend your information? This is also the basic skill of network marketing.

Well, with the above three schemes, we can carry out targeted network marketing and choose channels for promotion.

Network marketing of catering, the most basic new beauty university, hungry, these platforms are inseparable and must be put on the shelves.

Second, as an offline store, catering has a radiation range, a three-kilometer living circle and a half-hour metropolitan area. This is the focus of publicity, beyond which it is of little significance. Therefore, WeChat friends circle, today's headline information flow, Tik Tok, etc., together with LBS+ tag targeted push, are the best and most accurate advertising forms.

Third, fission marketing based on social interaction. Luckin Coffee has divided countless customers with a routine of "recommending friends to get double free coffee", which is a popular marketing method now.

Fourth, if you are a restaurant chain brand attracting investment, then you should carry out seo+ investment platform+industry media advertising.

Finally, I would like to add that you mentioned the idea of improving brand awareness. In the traditional promotion, the type species are generally divided into two factions:

First, brand flow, mainly relying on advertising to create a well-known brand, and then relying on brand awareness to drive sales. The other is the effect flow, which mainly relies on digital precision delivery to achieve precise drainage. That is, the so-called "brand advertising plays a brand, and effect advertising promotes sales" in the marketing circle.

However, in the era of mobile Internet, both promotion methods have a drawback. The weakness of brand traffic is that the conversion path is too long and the effect is slow. The effect traffic is that the traffic is too expensive and the invalid traffic is increasing.

The promotion method that everyone is pursuing now is "combination of quality and efficiency", which can not only promote the brand through publicity, but also transform it in time without wasting traffic. The fission marketing of Luckin Coffee and the social e-commerce in Pinduoduo are the representatives of this "product-effect integration" promotion model, which is a marketing trend worth catching up with.

Well, today's sharing leads to hope that it will help you. Our official WeChat account is: catering industry, a new media dedicated to providing innovative information for catering entrepreneurs.