8. What is typesetting?

88888888 ... Typesetting design is also called layout design. The so-called layout, that is, in a limited layout space, according to the needs of specific content, combines and arranges layout elements-text fonts, pictures, lines, wireframes and color blocks, and uses modeling elements and formal principles to intuitively express ideas and plans. In other words, it is an intuitive and creative activity to seek artistic means to correctly express layout information. Layout is an ideal way to create and establish an orderly layout. Typesetting design is the most representative branch of graphic design. It not only plays a role in two-dimensional space, but also can feel its effect in three-dimensional and four-dimensional space, such as various specific planes in packaging design, various combinations of identification signs in exhibition space, slogans and neon lights hanging in urban business districts.

Typesetting design is an important part of graphic design, and it is also a big stage for all visual communication arts. Typesetting design rises with the rapid development of modern science and technology and economy, which embodies cultural traditions, aesthetic concepts and the spirit of the times. Widely used in newspaper advertisements, posters, books and periodicals, packaging and decoration, direct mail advertisements, corporate image and web pages. It provides a vast world for people to create new ideas and cultural concepts, and typesetting design art has become an important interface for people to understand the times and identify with society.

How to typeset can be achieved by some professional software, such as word wps pagemaker.

99999999 ... How to design outdoor advertisements? Remember! ! !

Simplicity is the basic principle of good outdoor advertising design.

Remember, the reading time of most outdoor advertisements is only a few seconds, and designers can regard it as a TV advertisement of 10 to 15 seconds when designing.

Good outdoor advertising design is nothing more than the following seven basic elements:

1. Clearly display products and brands.

2. Use the fewest words (the most effective advertising design is no more than 10 words or less).

3. Use a simple font (1). Pay attention to the spacing between words. If they are arranged too tightly, they will be connected from a distance and it is not easy to see clearly.

2. Try to avoid using too thick or too thin fonts, because from a distance, too thick fonts can easily become blurred, and too thin fonts may not be visible.

Try to use simple fonts, Lian Bi or uneven fonts will affect reading.

4. If there are English words, try not to use all uppercase, and mix uppercase and lowercase to make them easier to understand from a distance. )

4. Design and typesetting are simple and clear.

5. The illustrations should be large.

6. The background is simple

7. Use contrasting colors (let people in the distance see clearly, and at the same time improve the impact of outdoor advertising from the design concept).

111111111. According to the causes and characteristics of attention, advertising promotion and creation to attract and maintain the attention of consumers, mostly adopt the following methods:

1. Increase the intensity of stimulation

When the stimulus reaches a certain intensity, it will attract people's attention. Within a certain limit, the greater the intensity of a stimulus, the stronger people pay attention to it. Not only the absolute intensity of stimulus has this effect, but also the relative intensity of stimulus has this effect. Therefore, in advertising design, we can consciously increase the stimulating effect and clear recognition of advertisements on consumers, so that consumers can inadvertently attract strong attention.

2. Increase the contrast between stimuli

The obvious contrast of elements in the stimulus is often easy to attract people's attention. Within a certain limit, the greater the contrast, the more obvious the conditioned reflex of people to this stimulus. Therefore, in advertising design, we can consciously deal with the contrast and difference between various stimuli in advertising, and increase consumers' attention to advertising. At the same time, in addition to strengthening the contrast between the elements of advertising itself, we can also strengthen the contrast between advertising and environmental factors. These comparisons can enhance the readability, visibility and memory of advertisements, and ensure the smoothness and fluency of consumers' vision, hearing and perception, thus arousing consumers' interest.

3. Improve the infectivity of irritants

Although the intensity and contrast of the stimulus can attract people's attention, if the information it reflects is meaningless and lacks attractive force, then the attention it attracts will be short-lived. In advertising design, consciously increasing the attractiveness of various components of advertising and stimulating consumers' interest in advertising information are the pillars of maintaining attention. In advertising, novel creativity, artistic treatment and attractive themes can enhance the attractiveness of advertising. .

4. Highlight the stimulus target

The so-called highlighting the stimulus target means highlighting the target first. Other things being equal, the degree of attention is inversely proportional to the number of objects being noticed. The more goals, the more distracting, and the fewer goals, the better for concentration. The second problem of highlighting the target is that the advertising picture should be arranged properly, and how to arrange it should be easy to remember. In other words, the goods, pictures, photos and words in advertisements should be placed in the visual center, arranged in an orderly manner, and the picture should be balanced, proportional, unified and harmonious.

5. Use stimulus dynamics

Moving objects are more noticeable than stationary objects. Neon lights stand out because they flicker. In addition, it also belongs to this category to use design to make advertisements move the observer's eyes in the direction expected by designers and enhance the attractiveness of advertisements.

Use slogans and epigrams

The so-called good use of advertising language and epigram is to use a particularly beautiful text to make it look eye-catching, read it clearly and remember it easily, so that when people think of this sentence, they will associate it with the advertised products to improve the publicity effect.

defeat one's opponent by a surprise move

The so-called surprise victory is to adopt some reasonable but unconventional advertising designs. This kind of advertising design can often win the general attention of consumers.

1 1 1 1 1 1 1 1 1 1 1 1 1 65438. Advertising appeal is an action to make the interests or images of products reflected in various creative ways of expression, so that the target audience is fully infected by the interests transformed from the functions of products, thus realizing the desire for products imperceptibly or immediately.

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Advertising appeal: tell consumers what they need, how to satisfy them, and urge them to buy goods that meet their needs.

The general methods of advertising appeal are: emotional appeal, rational appeal, emotional appeal and conceptual appeal.

The principle of advertising appeal: "AIDAS" includes attention, interest, desire, desire and action, and buyer's satisfaction.

Advertising appeal strategy

1. The target of the advertisement.

(1) Expression of the object of complaint,

(2) the characteristics and needs of the object of appeal,

2. The focus of the advertisement.

(1) target demand analysis,

(2) analyze all advertising information,

(3) the expression of the focus of advertising appeal,

3. Appeal methods and strategies.

(1) Expression of appeal method,

(2) the basis of the appeal method

The scope of advertising appeal is mainly divided into commodity advertising appeal, labor advertising appeal, enterprise advertising appeal, concept advertising appeal and public relations advertising appeal. Its purpose is to let consumers know the content information of advertisements and impress consumers through advertisements. The focus of advertising appeal refers to the outstanding content within the scope of advertising appeal. Generally speaking, the prominent propaganda focus of commodity advertising appeal is either the new function of commodity, the use efficiency of commodity or the excellent technology and raw materials of commodity. Defining advertising content is the premise of further determining advertising objectives, selecting advertising media, proposing advertising design schemes and determining advertising strategies.