What kind of theory does Amazon online bookstore reflect compared with traditional offline bookstore?

Amazon bookstore is not a copy of traditional bookstore. According to Amazon, the physical bookstore is a physical extension of Amazon's website, which integrates the advantages of offline and online book purchase by using Amazon's more than 20 years of online book sales experience. Amazon bookstore is far from the traditional bookstore in book selection, typesetting and pricing. Big data analysis is a big advantage of Amazon bookstore.

Books in bookstores are classified on Amazon. com according to convention and readers' buying habits, such as "the most wanted books on Amazon. com". With the help of Amazon mobile application, customers can scan the book cover and see more information about the book, including book introduction, user comments and price.

Unlike most traditional bookstores, which put books upright and their spines outward, every different book in Amazon Bookstore is spread out on the shelf with the cover facing up. This can make customers know the book title, author and other information at a glance, which will help to increase the appeal of each book. Bookstores also have more space to display more information about books, such as reasons for recommendation.