Traditional Culture Encyclopedia - Traditional stories - What is the format of corporate publicity copy?

What is the format of corporate publicity copy?

The format of corporate promotional videos is generally:

Brief introduction of the enterprise, a high-level general description of the enterprise and its brand;

Introduction of enterprise products or services: highlighting advantages and values;

Description of enterprise honor and qualification: highlight enterprise level and operation height, and promote audience recognition and trust;

R&D and Enterprise Innovation Ability: Reflecting Enterprise Development Potential;

Vision and values of the enterprise: explain the values and development goals that the enterprise adheres to, so that the audience has * * * voices and expectations.

Enterprise standard advertising language or brand image recognition: strengthening audience memory.