Traditional Culture Encyclopedia - Traditional stories - Ads have a new set, video insertion ads how to let the audience not out of the drama?
Ads have a new set, video insertion ads how to let the audience not out of the drama?
The perfect soft advertisement implantation in the video can make the audience not abrupt and not disgusted.
What does it mean to be a perfect implant?
One, in all the elements of the composition of the video you intend to shoot the first not to consider the implantation of the product, you first have to consider is how to shoot this video well. It's really about writing a split-screen script based on your script.
Two, go through the complete video in your head according to the split-script to see if there are any gaps.
Three, then see if your intended product can replace one of the items in the video elements. If it can't be replaced, then see where to place the product so that it's natural and unobtrusive and doesn't clash with the overall environment.
Four, must avoid to implant the product and your design of the scene does not match, if it does not meet how to shoot is very embarrassing.
Fifth, if you need to design a short video for the product is not pure advertising, then you have to choose the shooting scene according to the use of the product, and then according to the scene design plot, the plot is not targeted to give the product more shots.
In short, the above five points around the center is natural, the product is not a product, but the video composition elements in a kind of, do these, your soft implantation on the introduction!
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