What are the characteristics of network marketing?

1, time domain, the ultimate goal of marketing is to occupy market share. Because the Internet can exchange information beyond the limitations of time and space, marketing can trade without the limitations of time and space. Enterprises have more time and space for marketing and can provide global marketing services 24 hours a day, 7 days a week.

2. Rich media, the Internet aims to transmit information from various media, such as words, sounds, images and other information, so that the information exchange that has reached a transaction can exist and exchange in various forms, and the creativity and initiative of marketers can be fully exerted.

3. Interactivity. The Internet displays pictures of commodities, and the commodity information database provides relevant queries to realize the interaction between supply and demand and two-way communication. You can also conduct product testing and consumer satisfaction surveys. Internet provides the best tool for product joint design, product information release and various technical services.

4. Personalization. The online promotion is one-to-one, rational, consumer-led, non-mandatory and gradual, and it is a low-cost and humanized promotion, which avoids the interference of salesman's strong promotion and establishes long-term good relations with consumers through information provision and interactive conversation.

5. Growth: The number of Internet users has increased rapidly, spreading all over the world. Most users are young, middle-class and highly educated. Because these groups have strong purchasing power and great market influence, they are a market channel with great development potential.

6. integration. Marketing on the Internet can be completed from commodity information to collection and after-sales service, so it is also an overall marketing channel. On the other hand, Hanyu. com suggests that enterprises can use the Internet to design, plan and implement different communication and marketing activities in a unified way to convey information to consumers and avoid the negative impact of different communication.

7. move forward. Internet is the most powerful marketing tool, which has many functions, such as channel, promotion, electronic transaction, interactive customer service and market information analysis and provision. Its one-to-one marketing ability conforms to the trend of customized marketing and direct sales in the future.

8. High efficiency: The computer can store a large amount of information, query on behalf of consumers, and the quantity and accuracy of information can far exceed other media, and it can update products or adjust prices in time according to market demand, so it can effectively understand and meet customers' needs in time.

9. Affordable: Information exchange through the Internet can replace the previous physical exchange, on the one hand, it can reduce the printing and mailing costs, and it can be sold without shops, free of rent, saving water, electricity and labor costs, on the other hand, it can reduce the losses caused by circuitous exchange.

10, technical, network marketing is mostly through online workers, through their series of publicity and promotion, the technical content is relatively low, and it is a low-cost and high-output business activity for customers. Network marketing is based on the Internet and supported by high technology. Enterprises must have certain technical input and technical support to implement network marketing, change the traditional organizational form, improve the functions of information management departments, and introduce compound talents who know marketing and computer technology, so as to have market competitive advantages.