Column introduction of Qtv

It has been ten years since the first Quyi news broadcast in China. Lagu, as the first Quyi news in China, has changed the viewing habit of Shandong audience who don't watch TV before 6: 00 p.m., and created a super high viewing rate and market share. Lagu is one of the most popular TV news columns. The ratings of Lagu ranked first in the same period, Shandong's market share was higher than that of Channel 2' s 5 1.9%, and Jinan's market share was higher than that of Channel 2' s 6 1.8%. All the data are far ahead in the same period, and have been imitated and never surpassed. La Gua is not only recognized by the audience, but also famous in the field of Quyi.

Jiang Kun wrote an inscription for La Gua, which read: "Integrating news and folk arts to open radio and television", and "La Gua and the people have fun together". 20 1 1 specially released the weekend edition of Lagua. The weekend edition is obviously different from the daily program in content and form. Taking life service as the main content, this paper selects news and seasonal life service content for deep excavation and processing, and extends vertically and horizontally around a theme. This paper analyzes some people, events and phenomena that everyone is talking about and rumored at present. Using legal provisions, facts, pictures and statistical data, the phenomenon analysis is well founded.

"Talking about our family's household words, pulling our family's household words" is the closest news column in Shandong, and the grafting of folk art and news has repeatedly created miracles in TV news viewing. Since its establishment ten years ago, it has accumulated widely acclaimed brand influence and is the first choice for customers to deeply cultivate the Shandong market. The daily news starts from 1995 and adheres to the positioning of "youth image, cutting-edge concept, first time and first scene", which has great influence in society. According to the authoritative statistics of CCTV Sophomore, in the same period, the ratings ranked first in all provinces and cities, Shandong's market share was higher than that of Channel 2 150.05%, and Jinan's market share was 94.04% higher than that of Channel 2.

Highlights of the project: It has undertaken and participated in activities such as "Angel Action of June 1st Health Express", "Rejuvenation with Mom and Dad", "Golden Six Blessings Sending Love Home", "Starting in Spring" and "Love piggy bank", which is a veritable platform for quick marketing.

Several well-known livelihood news columns in China have become the national TV news ratings champions. "Daily News" is determined to make progress, with great events in the world and fresh broadcasts! Adhering to Qilu Channel's concept of "trusting the world with public trust", we insist on eight dimensions of news (speed, hardness, angle, scale, breadth, depth, attitude and temperature), and race against time to get close to the truth! Broadcast time: 22: 10 every day.

Program duration: 50 minutes Saturday and Sunday: 40 minutes

Moderator: Da Zhuang, Xiao Tomato

Introduction: With the aim of creating "the best evening TV news story meeting", the story news and entertainment talk show are integrated, and the program style is a blend of seriousness and relaxation, sharpness and humor.

Highlights of viewing: the annual prime-time viewing leads the provincial network. In 20 14, Shandong's market share increased by 10.38% year-on-year, and it became a highland at night after reinforcement.

Highlights of the project: cutting-edge concepts and trendy topics, tailor-made projects such as "Nais Pumbaa World Cup" and "Happiness 10 1" for customers, and accurately target young consumer groups. 1October 28th11:50, the brand-new program "How Dare to Be" will be broadcast on Qilu Channel of Shandong Radio and Television Station for 80 minutes every day, giving viewers a super rich news feast.

Moderator:; Mogao Xiao, Xiao conch, Jing Chao,

Column introduction: Shandong is the first province with strong people's livelihood in the afternoon, which brings together people's livelihood news and anecdotes from all over the world. Fun, fresh, interesting and rare. Track important cases, punish evil and promote good; Star right and wrong, alternative comments, news stew, lunch feast, suitable for all ages.

Highlights of viewing: In Shandong Province, the Internet is more favored by high-and middle-income audiences, leading the habit of Shandong people to watch news at noon.

Highlights of the project: This column has joined hands with Shapu Aisi to carry out marketing activities such as "There is a lovely treasure at home" and "Filial piety and love for thousands of families" to help customers market. Broadcast time: every day 10:30.

Program length: 30 minutes

Moderator: Yang Yang.

Introduction: "Keep in good health before it's too late", the first health service program of Qilu Channel, with one theme in each issue, popularizes the way of keeping in good health and builds an interactive platform for the audience to face famous doctors.

Adhering to the positioning of Qilu Channel as "public welfare and trust in the world", this year, a large-scale community free clinic activity of "Four Seasons Health Qilu Guardian" was launched to help enterprises truly deliver into the community. "Running" was born out of the star column "Running for You" in qtv daily news program. 20 1 1, Propaganda Department of the Communist Party of China (CPC) Radio and Television Corporation.

Bureau issued a special document, praising the column "Working for You" for paying attention to people's livelihood, promoting harmony and promoting righteousness.

Seek to sum up experience and promote it nationwide. 20 12, Xiaoxi service inherits the "service style", expands the service team, expands the service scope, improves the service means, and strives to create another public service business card after the famous column Lagu.

The broadcast time of the seasonal broadcast column: the first season: 20 14 September 12, every Friday night 19: 15.

Season 2: June 5th, 20 15—August 23rd, 2065438+09: 15 every Friday night.

Program duration: 60 minutes * 12 episodes.

Introduction: Life-saving challenge reality show, Shandong Province elected 12 thrifty people, divided into three groups. Four people in each group only have 1 0,000 yuan for living expenses. They will challenge the 30-day frugal life challenge. After three weeks of group elimination, three people will be finalists, and the player with the most money will win the championship.

Highlights of the program-the program has been completely upgraded, and several provincial terrestrial channels have jointly produced and broadcast it.

1) The sea election mode has been fully upgraded.

Careful selection: The program group began to compete for contestants two months in advance, and through various channels, it went deep into Shandong to dig out 20 grassroots candidates with their own characteristics. The director will stay with * * * for half a month and decide the real candidate.

In-depth interaction: Before the competition, 20 contestants were filmed and put on the Internet and TV. According to their favorite degree, netizens and viewers selected 12 talents to be shortlisted, and at the same time started the pre-competition canvassing session to accumulate popularity for the players before the program started.

2) The competition rules have been upgraded in an all-round way.

Strengthen the elimination rules: introduce the parental responsibility system, the winning parents have immunity, and the losing parents are eliminated first; Another example is the emergence of the competition system such as the resurrection of players and the merger of teams, and the competition will be fierce.

3) The new upgrade of frugality task.

The thrifty task has been upgraded to a gold medal boss, a zero-yuan limited-time race, and a great survival in the wilderness. The winning way of each challenge task is completely different, and each winning guest can get a certain weight by entering the one-week elimination tournament! Broadcast time: every Friday night at 22: 00.

Program duration: 60 minutes

Column period: April 20 15-2065438+June 2005

Moderator: Liu Shuang and Wang Yang.

Introduction: A large-scale dream show in the workplace aims to select excellent hosts for Qilu Channel nationwide. The whole sea election is aimed at collecting contestants from all over the country, and the champion, runner-up and runner-up are decided through three stages: sea election, rematch and final.

Highlights of the plan:

1) double evaluation mode is more visible.

The column introduces two star professional judges, Ni Ping and Mo Gexiao, to focus on attention; At the same time, it is more convincing to form a "public jury" composed of Qilu Channel 15 1 enthusiastic audience and media judges.

2) Careful selection and entertainment packaging.

By rearranging, combing and modifying the performance content of each player, we make full use of various props and entertainment means, and strive to make each player full of personality, highlight the entertainment effect and improve the popularity. Qtv's Clash of Local Dialects is an entertainment program with local accents as the carrier and ordinary people participating. Local accent is the native language of hometown, and it is also the real native language of people. The purpose of "local accent confrontation" is to let people show and exchange different local accents, reflect the local customs of Shandong, express people's feelings for their hometown, and attract the public with traditional culture. This program will let ordinary people go to the big screen and show the charm of local accent through competitions and entertainment packages. Contestants compete for the title of "King of Shandong Local accent" through interesting local accent topics, and will win the "ultimate prize" of 65.438+10,000 yuan.

Second, the program arrangement

The publicity of "Telephone Conflict in Rural Areas" started from October 20 1 14 10, and was officially launched every Friday 19: 15 from October 20 10.

Third, the program form.

(1) preliminaries: 1 1.

There are six pairs of players to answer questions in each competition, and each pair of players will first have nine prizes in nine squares. The player broke through 6 questions, answered one wrong question, and lost a product in Jiugongge. If all six questions are answered incorrectly, the player will return empty-handed. The couple who won the most prizes became this week's champions.

(2) Finals: 1 game

1 1 selected in the preliminary round competes with the champion Zhou for the answer, and if the answer is right, it will be eliminated. Three pairs of contestants were selected to enter the finals and compete for the title of "King of Shandong Local Dialect".

Fourth, program elements.

(1) Moderator: Mo Gexiao

(2) Experts: comment and demonstrate the players, answer questions, Shandong local stars, industry experts.

(3) Anchor assessment group: Six beautiful anchors from different cities and TV stations form a topic group.

(4) Hometown: Players

As long as you are interested, passionate and can speak the local accent, find a partner to form a group to participate in the competition.

Verb (abbreviation of verb) award setting

(1) Jiugongge: Each pair of players will get nine prizes as soon as they play, and one will be lost if they answer wrong.

(2) The ultimate prize: the title of "King of Shandong Dialect" won the ultimate prize of 654.38 million yuan.

(3) Excellent players appear in local accent dramas.