Production process of advertising animation

Production process of advertising animation

With the improvement of animation industry, advertising animation, as a special art form and commercial phenomenon, has become one of the new trends in the development of film and television advertising industry. Advertising animation establishes product image with new elements, forms and techniques, and achieves the purpose of publicizing and informing products, thus promoting sales and guiding consumption. The following is the production process of advertising animation that I have compiled. Welcome to reading. I hope you will like it.

First, the preliminary preparation

1, to understand enterprise products and customer needs.

2, according to customer demand, determine the video script and animation forms.

3. Discuss the content and background of production with customers.

4. We provide preliminary project planning suggestions and budget.

5. Customers provide detailed product information.

6. Both parties sign the contract and the customer pays the advance payment.

7. Make detailed creative plans and plans and submit them to customers for confirmation.

8. Start production after customer confirmation.

Step 2: Put into production

1, design short film content

Design the short film content according to the customer's requirements, communicate with the customer and pass the confirmation.

2. Analyze content scripts

Analyze the content script and make it into storyboard form. Before drawing the split mirror, draw a sketch, first express the idea simply, and communicate with each other by drawing sketches in different fields to complete complex animation production, so as to prepare for drawing the split mirror.

3, role modeling, actor modeling design

After the preparatory work is completed, you can start modeling. A design that shows people and scenes drawn on paper in the form of a three-dimensional model.

4, material lighting

When making animation, materials and lighting are very important to the whole animation, which will directly affect the real and visual effects of the whole animation. Therefore, it is necessary to adjust and compare many times and choose a good state to achieve good results.

5, making split-shot animation

According to the split-mirror script drawn first, make each stereoscopic shot, adjust and complete the mapping and animation, and then render each shot.

6. Render the output

Pay attention to adjust various rendering parameters when rendering, and achieve a good state through multiple single-frame rendering comparisons.

7. Edit the composition

The rendered shots are edited by Premiere, and special effects are added to AE to synthesize video files.

8, dubbing processing and rendering output

The edited video clip is matched with music, sound effect adjustment time, transition and so on to finally output the video.

3. Complete production

1. Show the demonstration to the customer and modify it according to the customer's comments.

2. Give it to the customer for confirmation after completion. After confirmation, the customer pays the advance payment.

3. Fill in the product delivery confirmation form and communicate with customers to solve the follow-up service.

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What software is good for advertising animation?

The first production software: Adobe Premiere Pro 64-bit

Software Description: adobe Premiere Pro CS6 is a film and television post-processing and production software developed by adobe. It is a software with good editing quality and compatibility, and can be used together with other softwares introduced by Adobe.

Small software:1019.44m.

Operating environment: Win8/Win8. 1.

The second production software: 3dsmax

Software introduction: 3D Studio MAX, referred to as 3ds MAX or Max for short, is a 3D animation foil and production software based on PC system developed by Discreet Company.

Small software: 3072MB

Operating environment: Windows 8, Windows 7, WinVista, Win2006, WinXP, Win2000.

Suitable for: advertising, film and television, industrial design, architectural design, three-dimensional animation, multimedia production, games, auxiliary teaching and engineering visualization.

The third production software: cinema 4D R 14 official simplified Chinese full version.

Software Description: A set of 3D drawing software developed by Banjarmasin Computer Company is famous for its fast operation speed and strong rendering plug-in.

Small software: 2660.76M

Operating environment: Win7/Win8/Win8. 1.

Suitable for: advertising, movies, industrial design.

Advertising advantages of flash animation production

Flash animation has a long history in the eyes of netizens. With the rise of major portals, advertising has become an important media tool in China shopping malls, and Flash animation, as the backbone of online advertising,

As an important means in the concept of rich media marketing, in a long time, or in the future, with the continuous improvement of rich media technology, the advantages of Flash animation advertising will become more and more obvious.

Insert the concept of short rich media advertisements;

Rich Media Rich media: It is translated from English, and it is difficult to understand what rich media is literally.

Rich media is not a specific form of Internet media, but a way of information dissemination with animation, sound, video and/or interactivity.

Include one or a combination of the following common forms: streaming media, sound, Flash and programming languages such as Java, Javascript and DHTML.

Rich media can be used for various network services, such as website design, e-mail, banners, buttons, pop-up advertisements and plug-in advertisements.

The common forms of rich media advertising are:

Banner advertisement (banner advertisement)

Button advertisement (button)

Pop-up advertisement (pop-up advertisement)

Floating advertisement (floating advertisement)

Intermittent advertisement

Full screen advertisement (full screen)

For the above advertising forms, I believe that the online audience has basically paid attention to it, and I believe that an interactive Flash animation advertisement with beautiful pictures can attract you and me more than other advertising forms.

This is the advantage of Flash animation.

Of course, I am not limited to saying that Flash animation is a rich media advertisement, but in the introduction, I think Flash animation can be the core representative of rich media advertisements.

In the past, traditional media was the most influential form of advertising, and CCTV's "extensive advertising" I believe influenced the life, appreciation and buying habits of most China people.

The rise of Internet advertising will make more people believe that "wide advertising" is far less effective than "narrow advertising".

"Speciality, precision and accuracy" is very well understood by all people, including advertisers, analyzing audience groups, focusing on target groups, and then carrying out effective marketing communication. I believe that only such "push" advertisements will make the effect more remarkable.

However, the appearance of rich media advertisements represented by Flash animation advertisements has introduced more advanced and efficient "pull" marketing advertisements.

At this time, interaction has become the best means of advertising. In the process of full participation, entertainment and interaction with merchants, we can quickly understand the products and cultivate user loyalty.

The advantages are self-evident.

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