How does the food industry lay out offline marketing?

As an old bird in the consulting industry, I will give you three answers to this question, which belongs to the professional channel brief book!

First: the cost of offline channels is relatively high. Have you prepared the resources? Of course, the online cost is relatively high, but the offline cost is relatively long, so you need to prepare in advance!

Second: Offline channel positioning, what level are you going to do? Doing those markets is your first step, it's crucial! Resources are limited, but whether you can make yourself a channel with core competitive advantage is the core issue!

Third: offline channel management, your control of channels, channel support and channel promotion are the sources of promotion!

Above, I hope to inspire you!