What does the operation specialist of e-commerce mainly do?

E-commerce operation specialist belongs to the type of business personnel, and its main contents are as follows:

1, responsible for the operation of the company's e-commerce platform, including event planning, online promotion, event planning, brand positioning and packaging and daily operation;

2. Conduct in-depth analysis according to the website marketing data, evaluate the operation of each product, refine the selling points, guide the artists to optimize the pages, increase the search volume and promote sales;

3. Responsible for collecting market and industry information, analyzing competitors, paying attention to the changes of competitors and marketing strategies such as selecting money and pricing, and providing effective solutions in combination with our advantages;

4. Familiar with the operating environment, trading rules and advertising resources of Taobao websites of various e-commerce platforms;

5, daily statistical analysis of the latest data, and take targeted operational measures according to data changes.

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Extended data:

Operations specialists include three aspects of operations:

1. market operation: a series of interventions such as publicity, exposure, marketing, etc. are carried out by means of spending money without spending money. It is common in products that need to spend money to a certain extent, but spending money is not the same as market behavior, including both market behavior without spending money and other operating means of spending money. This is often the main operation method for some enterprises to get close to capital, because only by getting close to capital can a complete profit model continuously expand the investment in market operation.

2. User operation: People-centered operation means is common in UGC community. It is an operation mode of being close to users, uniting users and guiding users. The performance is that you will find that website operators are very willing to communicate, ridicule, chat and gossip with users. Sometimes you can't tell whether they are users or official staff.

3. Content operation: There are two ways. One is to edit, integrate and optimize the high-quality content generated by users. And cooperate with other means to spread.

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