On the "traditional micro-merchants" and "Amway" model point of view

It is also the so-called "pyramid scheme" in the eyes of many people, it will always change the way to some form of packaging to re-emerge. Because this model is the consumer earnings growth and user fission growth is the fastest, but also the most crazy model, as everything to the benefit of the results-oriented businessmen, how many can hold the do not want to get a piece of the pie?

When Amway entered China, it relied on this "direct selling model" to achieve rapid and crazy growth, and the first thing that caught their eye was the "Ping An of China".

Obviously, the sales model of Ping An Insurance is borrowed from Amway. First, let's talk about "Amway", the model of the approximate framework, the traditional sales business is the enterprise to employees, employees to customers consumers, employees earn is the consumer's sales performance commission. Then "Amway" this model is "employees" and "customers" at both ends of the money are earned, employees that is "employees "is also" customer "is the employee" self-purchase "also count as your own performance, plus your distribution superiors can take your "self-purchase" performance And "customer" sales performance of two parts of the commission. So it will lead to 2 kinds of controversial crazy results, one is crazy to pull the head, one is your superiors will be crazy to advocate you "self-purchase".

"Ping An Insurance" simply do not have their own stable insurance sales channels, part of the plunder is your side of the relatives and friends of the customer resources, and so this part is almost or not ideal, your superiors will advocate that you "self-purchase insurance" or "buy for the family". To buy for the family, like the peace of this "self-purchase" mode, earn employees money also embodied in a variety of recurrent internal exams to study the training sessions, these are to pay their own money, this model and "Amway" what weekly "Successful General Assembly", "group meeting" of the tawdry operation of the same, because tickets can easily be hundreds of start. So you look at the "Ping An Insurance" 365 days a year, 366 days in the online recruitment, why ah? On the one hand, it shows that their staff mobility, job instability; on the other hand, because they are not recruiting employees but customers ah! Anyway, I know a person in the "Ping An Insurance" in the money did not earn any money, but also let the brush of credit card self-purchase insurance, before and after the total loss of more than 10 million into. Like doing "Amway" this "self-purchase" cannon fodder, a set of broken pots and pans self-purchase to spend a tens of thousands of not to mention.

"Ping An Insurance" does rely on "Amway" this "direct marketing model" quickly among the world's top 500 companies, so you say it crazy crazy? Other traditional insurance companies are naturally jealous, so the sales model of many traditional insurance companies is basically the same as "Ping An Insurance". "Insurance is a good thing", but and "domestic insurance is a good thing" are two concepts, the domestic insurance market is "Ping An Insurance" such a vicious expansion of the stink to the The domestic insurance market is stigmatized by the vicious expansion of "Ping An Insurance", which leads many people to see insurance sellers as if they were ghosts. In foreign countries, insurance is a very high popularity, a high degree of recognition of a thing, the integrity system is also very perfect, the accident does not pay, will be punished by the regulatory authorities to bankruptcy. And foreign insurance prices are cheaper than domestic more than half. Look at the domestic insurance market is now "Ping An Insurance" such a vicious expansion into what kind of insurance has become "universal insurance", what can be compensated, what also dare to blindly say, to the real accident, what can not be compensated, said the employee has resigned, how he said to you at the time, we will not be able to pay for it. At that time, how he said to you we are not clear, with such a variety of reasons and methods to shirk. Even now the "insurance" and "financial management" together, what full return, and even said how many how much annualized returns, which is still "insurance"? The first thing you need to do is to get your hands on a new one, and you'll be able to do that.

So that's why there are so many crazy pyramid schemes in the country, and it's a model that is even more crazy than the "twisted version" of the "Amway" model. The "low-end version" is also considered "conscience", such as some of the purse company crazy investment to join, the use of this model of crazy enrichment, the substance is not much difference. Including these years on WeChat to sell face masks and cosmetics to pull the head of those "traditional micro-merchants" is also "Amway" this model, you say it earns no money? The head of the micro-merchants certainly earn ah, and earn more than you think, but at the same time the following "self-purchase" hoarding cannon fodder stepping stones are also a lot of ah. When the "cloud set" is also this model, because it does not have a "direct selling license", the suspicion of pyramid schemes, was imposed a sky-high fine.

Including the current Taobao such a big platform, in the case of e-commerce traffic is surrounded on all sides, but also borrowed this "direct sales model" curve to save the country. For example, Taobao's "Taobao store" is also basically this model, "self-purchase savings", "distribution and sharing to earn commission", at the same time, you can also earn your development of the performance of the distributor's commission! The "Taobao store" of the Taobao consumer protection money will have to open 10,000 to start the bottom, but also have to pull to a few people, is not the same as the "traditional micro-merchants" to pay the threshold of the agent of the same tawdry operation? Just Taobao's security deposit as a deposit, do not do when you can take out only, as long as you have been doing Taobao, security deposit will always be in the inside. The bank is how to make money, the average person think about it know right? This model is not without the "self-purchase" self-improvement. Including learning to copy homework a good hand of Tencent essence of investment little brother Jingdong, also got a "fragrance" out of the "share" of the harmonic, the model is basically this almost "direct marketing The model is also basically this similar "direct sales" model. So Taobao's "Tao store" why no fanfare on the stage, including the official announcement is also very vague and obscure that it is "social e-commerce", is S2B2C such as "community e-commerce ", this is a bit far-fetched, because it is the "traditional micro business" and "Amway" this similar model, so now the "Tao small store". Why will pull the previous "traditional micro business" of those who do the core management is the reason. The real S2B2C community e-commerce model concept is "Little Red Book", is the source brand merchants docking fans customers channelers, they then docking customers consumers.

"Traditional micro-business" and "Amway" this model it will only change the way to appear, a lot of just change the shape of God is unchanged, in-depth to knock some of the model of its underlying logic, in fact, is almost the same, just a little bit packaged in the form of it.

All in all, for these modes of their own is to hold a neutral attitude to look at, as a businessman, "sentiment" and "noble" many times it is not a good thing. Just tell you these patterns, you think nothing acceptable, you can also do, just tell you do not step into the pit of these patterns, do not be "self-purchase" self-high this pattern to the pit, anyway, let you buy anything do not buy, I came to be a salesman, not to act as a customer, so that you buy insurance for you and your family or buy some of the things you do not need very much. Do not buy something you don't really need just for the sake of your own performance, but according to your own needs. Do "Amway" and other models is the same, do not be cannon fodder to become someone else's stepping stone. Some let you pay a high entry threshold fee, you also weigh yourself, it is not worth it to go to this muddy water, you can not become a pyramid of people, to earn it back.

This model is also not completely useless, as long as it is said to be a little filtered it is not good place, there are still some can learn from the desirable features. For example, like "FanDeng reading" also draws on this model of development of fission members, is to let the seed students act as a distribution, recommended to their friends can earn a part of the commission, friends through your recommended to enjoy a certain discount. Now a lot of the "FanDeng reading" clubs around the country are actually joining the distributor, just borrowed the "FanDeng reading" brand, and FanDeng himself in fact is not too much to do, in addition to FanDeng's own direct camp will be camped outside. So this is also indirectly let "FanDeng reading" in the jittery voice formed a lot of ip matrix, because they are distributors to their own in the diversion, so that the membership development and brand influence will be quickly opened.

Likewise, many domestic what Nike Adidas these brand shoes are in fact domestic production of their own labeled shoes, and foreign Nike Adidas also has nothing to do with the same, others are sold to you a brand labeling access only.

I am the captain.