What influence does the new media form have on the traditional media?

Compared with traditional media, new media has the characteristics of being faster and more convenient, giving people better sensory enjoyment and meeting people's requirements for modern life. However, with their own reform and development, they are now independent and have their own strengths.

As for the broadcast form of TV series, it is necessary to constantly watch advertisements on TV, which is the representative of traditional media. The waiting time is long, the advertising quality is poor, the advertising cost is high, and the audience's choice is relatively simple. However, when playing on the new media PPS and other networks, viewers can choose their favorite TV at any time, and high-definition choices also appear when playing pictures. The advertising time is short, the advertising content and picture quality are high, and the advertising cost is low. However, in terms of sound effect, picture texture, fluency, etc., TV broadcast media is still dominant, and Internet broadcast media is subject to the embarrassing situation that the network signal is unstable, which leads to the lack of fluency or even inability to play. At the same time, the use of the network also involves more information security risks.

The Internet environment is complex, which brings people a variety of choices, convenience and speed, but also has potential use risks, which may be affected by malicious programs such as viruses at any time and bring losses to the audience. At the same time, the operation is more complicated than TV because of the form of internet-computer or smart phone. It is also limited by objective factors such as the investment cost of the audience (the price of buying TV sets and TV wireless signals is lower than that of computers and broadband or wireless networks on average), which leads to almost equal audience in autumn. The portability of the Internet such as computers (notebooks) and smart phones is unmatched by traditional media.