What are the advantages and limitations of online versus offline?

Online to offline, a new retail mall, different from the traditional online mall, is online to offline. So what are the advantages of both? How to achieve it? The content comes from the new business cloud.

Advantages of the new retail mall from online to offline

Online to offline, a new retail mall, is a big upgrade of mall system on the o2o network. Through the new retail layout, offline stores are connected with online o2o shopping malls, realizing the reconstruction from "goods-field-people" to "people-goods-field".

Its advantages are:

1. Online and offline synchronous management

Traditional o2o is only a one-way sales form from offline to online, while the advantage of new retail is the two-way interaction between online and offline;

2. It embodies an experiential marketing.

New retail is a tangible retail model, online consumers can directly experience offline, and at the same time, they can reconstruct the space of retail stores through technology and hardware, which can realize the digital and intelligent transformation of stores. Intelligent terminals will replace the old shelves and containers, expand the time and space of stores, build a variety of new consumption scenarios, and upgrade the customer experience with new stores and stores.

How to realize the new retail mall online to offline?

Simply put, it is necessary to form a "net" between online stores and offline stores, and realize the * * * integration of goods, members, transactions, marketing and other data by integrating online and offline to provide customers with a cross-channel and seamless experience.

The appearance of WeChat applet has created good conditions for solving this problem. For merchants, the WeChat applet is actually selling things from offline stores online.

This opportunity to provide independent retail for individual e-commerce through small programs is actually an opportunity to realize new retail. Therefore, with the development of WeChat applet, this applet+retail model began to appear and became the choice of more and more businesses.

What are the advantages of WeChat applet mall?

Light operation, no need to invest any manpower or funds to build a merchant's own store, and promote the development of the platform through the self-promotion of merchants.

Easy landing, city distribution, event marketing, 10% discount and location are all in line with consumption habits. Cheap maps and home delivery have promoted the development of the platform.

What are the differences between O2O/B2C systems?

Brand-new multi-merchant integrated e-commerce system, brand-new reconstruction, adopting the latest technical architecture, separating front and back ends, combining with actual operation scenarios, creating a variety of marketing fission activities and gameplay, and using a light operation method.

Multi-open system of small program mall

Suitable for businesses with certain resources, mainly selling small program malls. By selling small program malls for profit, our company provides mature promotion copywriting and after-sales service, and can also guide businesses to benefit from promotion.

Multi-merchant live broadcast platform

Live broadcast+shopping+distribution integrated marketing model, enjoy the WeChat ecosystem, create private domain traffic, and help businesses "privatize" customers in the WeChat ecosystem.

Community group purchase source code

Real community marketing group purchase system, open up product supply chain+channel agent+distribution center+community leader+membership level+distribution recommendation. Multi-profit model+order plan+flexible distribution. Solve community groups

Intelligent new retail distribution system

Online micro mall+offline experience store+social fission distribution+intelligent logistics. Online and offline integration, empowering stores and reconstructing consumer connections.

Wechat commercial marketing system

Independent agent background+cloud warehouse management+digital marketing. Create an exclusive agent management background to achieve comprehensive agent management; Integrate product online process to realize intelligent product management; Financial data sub-management

Marketing scheme of smart stores

Store management regionalization+online store management integration+retail scene+member product data+multi-store socialization+marketing intelligence. Building Digital Store and Realizing Intelligent Marketing