Why vue is not hot anymore

vue discontinued reasons:

1, the user experience is not good enough

Whether to do products or services, do hardware or software, is in the Internet or traditional industries, the core competition is the user experience.

VUE VLOG in the early transition period is to create a simple to get started video editing software, but with the rise of the "shearing", its experience does not beat the shearing, shearing software features compared to VUE is more powerful, but also easier to get started, the introduction of a number of emoticons and templates have been jittering platforms The user can directly use a piece of fire, and no charge, in the user experience this point VUE fell into the wind.

2, VUE customer acquisition cost is also big

From the customer acquisition cost, VUE also fell into the wind. Shake the number of users 800 million, such a strong user base, Shake a little bit to cut Ying guide some traffic, enough to cut Ying to live. Although WeChat also holds a huge amount of traffic, but the video number is not fully done, and the video number also launched its own editing software "second cut", did not see any place in the VUE infusion, which led to the VUE customer acquisition costs are much higher than the cut screening platform.

3, the efficiency of the user is low

Everyone engaged in video, just want to upload jittery, watermelon video, B station, small red book and other similar platforms, in order to achieve the attraction of the powder, to obtain the flow of cash purpose. Jitterbug launched the cut screening, connecting the three platforms of Jitterbug, headline, watermelon, direct output sharing a dragon, compared to VUE's own community, Jitterbug, watermelon audience is certainly broader.

4. Serious homogenization of topics

VLOG's topics are very homogenized and limited in scope, which are nothing more than records of daily life, food, travel, and so on. It is difficult to maintain a long period of high-quality updates. With limited subject matter, it's hard to amplify the audience. Unless a star has a large fan base, it's hard for a newcomer to make it.

5, VLOG cash model is not clear

Long video cash model is member + advertising, short video is e-commerce + advertising, behind the foreign VLOG, there is a mature commercial cash model. Youtube, for example, when a creator's channel reaches a certain size, Youtube will open its advertising value-added services, it is estimated that when the Youtuber's subscription volume reaches 100,000 levels and above, the basic life can be guaranteed. In addition to the platform share there are product promotion, selling peripheral and so on.

For domestic VLOG, their income is still the main advertising, of course, reward, gifts can also do some supplement. But for the average creator, getting commercials is not easy. For brands, short video results come faster. It's hard for creators to stick around if they can't make any money, and it's hard to get the number of users up by simply relying on love. The platform also does not have the ability to always transfuse blood to the creators, in general, VLOG's ability to make blood is not enough.