Channel operation idea sharing

Coverage rate is the percentage of coverage on the surface; penetration rate is the percentage of depth; conversion rate is the percentage of user contribution; repurchase rate is the percentage of user stickiness;

Second, the channel should be classified and graded to find the right pivot point to pry the user; the management of the cooperative should be incentivized to have the pressure, can be in accordance with the coverage rate, penetration rate, conversion rate, repurchase rate to be categorized, and to determine the level of up and down;

Third, the channel can be one layer of the layer or multi-layer; but the direction of development must be flattened, but the channel is not the same. The development direction must be flat, the premise of flat is to be online;

Fourth, the development of channel policy to give priority to ensure that the interests of the user contact level;

Fifth, the channel operation is not completely online, to distinguish between what is online, which are semi-online, which are offline; the benefits of online is to avoid risk;

Sixth, the online The premise is standardized iteration; standardized to online, and then flattened all the purpose is to enhance the control of the channel, reduce costs and enhance efficiency;

seven, channel operation position ability need to have the experience of the traditional channel position, but also to have the Internet thinking of the composite talent. And the future of the channel sales work must be to have Internet thinking;

Eight, channel partners need to be constantly empowered, constantly redefine the role.