Why did the lecture hall of traditional culture dissolve?

The ratings are very low. According to the query of Sohu Culture Network, the column of "Traditional Culture Lecture Hall" was launched, aiming at spreading the classics of Chinese studies, promoting the wisdom of Chinese studies, enhancing cultural identity, strengthening cultural self-confidence, and making Chinese excellent traditional culture show permanent charm and new era style. However, due to the low ratings, there is no money to operate, and the broadcast has stopped.