Thinking about the difference between traditional brand communication logic and online brand communication logic?

Communication and positioning methods.

1, the construction of traditional brand is often more subjective, generally take the way of independent positioning, network brand is in the brand and customer interaction in the formation of dynamic positioning.

2, the traditional brand communication mainly rely on mass communication methods, network brand communication methods, although there is also a network of mass communication methods, such as online advertising, but at the same time, more extensive reliance on interpersonal communication methods.