Management: the difference between target management and traditional target management

The main differences between management by objectives and traditional management by objectives are:

Maximize profits. Traditional management has only one main goal, profit maximization. In target management, profit demand is only one of the goals. Profit is the indirect result of achieving a series of goals. Maximizing profits is a misleading goal. Companies pursuing this goal will ignore very important areas, such as research, training and welfare. As long as its competitors work hard in these fields, they can easily beat it.

Drive management. Traditional management is usually driven or crisis management. This driving force may now be in productivity, but it is also in inventory and quality control. All these activities will soon disappear because there is no real improvement. In management by objectives, specific targets will be set according to productivity and quality, and the whole organization will work towards these targets on a regular basis. Only when we focus on the pre-set goals and achieve them through continuous efforts can we create results.

Looking for the target. With the progress of science and technology and the development of society, politics and economy, the situation of enterprises is changing rapidly. Management by objectives needs to constantly re-examine the established goals, which is also different from traditional management.

Process oriented management. Traditional management is controlled by the management process, emphasizing rules, procedures and systems, and the goal is put aside. Management by objectives has always emphasized objectives, and the process is also very important. It can lead to the target. For example, traditional management is more concerned with the comfort of train travel than the direction. Management by objectives will first ask whether the train is going to its destination, and then care about whether the journey is comfortable.

External control and guidance. Traditional management relies on external control and guidance. It encourages employees by implementing punitive measures. In this environment, employees work mechanically, evade responsibility and have no initiative. In target management, people can work happily according to their own wishes. They are self-disciplined and pay attention to self-development. Under the management by objectives, their potential will be brought into full play.

In management by objectives, the focus is on what is right, not who is right. This can avoid personal dominance and interpersonal conflicts. Teamwork has been encouraged and coordination has been strengthened.