What does the public brand of agriculture, countryside and farmers mean?

* * * Brand refers to the brand image and marketing strategy based on agriculture, countryside and farmers, aiming at promoting agricultural and rural modernization and increasing farmers' income. Under the background of current economic development, the "three rural public" brand has become a topic of concern and cooperation among the government, enterprises and all sectors of society. This brand image broke the traditional point-to-point marketing of agricultural products, realized the transformation from traditional agriculture to modern agriculture, and promoted the process of agricultural modernization.

Brand building of "agriculture, countryside and farmers" includes brand positioning, brand strategy, brand promotion and brand maintenance. Brand positioning refers to the determination of brand core competitiveness and consumer groups, brand strategy refers to the formulation of targeted marketing strategies, brand promotion refers to the realization of brand promotion in various ways, and brand maintenance refers to maintaining the stability and sustainable development of brands. The success of the brand construction of "agriculture, countryside and farmers" needs the support and cooperation of the government, enterprises and society in order to realize the goal of "agriculture, countryside and farmers".

The success of the brand construction of "agriculture, countryside and farmers" requires not only the support and guarantee of policies, funds and technology, but also the participation of farmers. Farmers are the main force in the production and sale of agricultural products. Only when farmers actively participate in brand building can the brand really grow and expand its influence. Therefore, we must strengthen farmers' education, raise farmers' awareness, guide farmers to use science and technology, improve farmers' material and cultural level, and realize the effective interaction and virtuous circle between farmers and public brands.