Zhenhai Refining & Chemical Company of China Petrochemical actively communicated with the public effectively, enhanced mutual understanding, and demonstrated the confidence of corporate social respons

Zhenhai Refining & Chemical Company of China Petrochemical actively communicated with the public effectively, enhanced mutual understanding, and demonstrated the confidence of corporate social responsibility and people's satisfaction. It is an important aspect for petrochemical enterprises to actively communicate with the public, increase people's understanding of the enterprise, actively carry out popular science activities and improve the public's cognitive level of the chemical industry.

The petrochemical industry produces flammable, explosive, high temperature and high pressure (or low temperature and low pressure), toxic and harmful characteristics, which makes most ordinary people afraid of this industry. Many chemical companies have high walls and lack communication with the public. The widespread spread of accidents has deepened this fear. Psychological research shows that people are always inclined to believe bad news because of their instinct of self-protection through a veil of ignorance. Fear of chemical projects is the psychological basis of "neighborhood effect".

Fear stems from ignorance.

Fu Chengyu, chairman of China Petrochemical Company, said in an interview with the Economic Information Daily: "Chemical projects such as petroleum exist in any developed country, and industrialization has gone through more than 200 years. Why are people afraid of chemical projects now? Mainly due to insufficient communication, incomplete information disclosure and asymmetric information, the public cannot really understand the chemical industry, which requires enterprises to do a good job in information disclosure and eliminate public fears. "

People generally lack understanding of petrochemical enterprises. In fact, with the rapid development of petrochemical technology, equipment, safety and environmental protection technology, the improvement of safety and environmental protection awareness and the improvement of management level of petrochemical enterprises, modern petrochemical enterprises have been able to achieve safe and environmental protection production. PX (p-xylene), which many people avoid, is an important basic chemical raw material, which can be used to make pigments, paint thinners and industrial solvents, and more importantly, can be used to make polyester materials. Polyester materials are closely related to our lives. Coke bottles, polyester clothes and many textiles are made of PX raw materials.

China is the largest producer and exporter of chemical fiber products in the world, and it needs a lot of PX to produce synthetic fibers. At present, the annual production capacity of PX in China is 8.765 million tons, which is far from meeting the demand and requires a large number of imports every year. Last year alone, it imported nearly 7 million tons. It is estimated that by 20 15, China's PX import volume will reach about130,000 tons. The lack of PX has become a bottleneck restricting the development of polyester industry in China.

In the list of hazardous chemicals issued by China in 2002,

PX entered this list as a flammable and dangerous chemical. The biggest danger of PX is flammability, but this danger is lower than that of natural gas and liquefied petroleum gas. Its toxicity is equivalent to that of gasoline, both of which are low toxicity. Many developed countries, including the United States, have not listed PX as a dangerous chemical. The World Health Organization's International Agency for Research on Cancer defines PX as "the third group of carcinogens", that is, the existing evidence cannot prove that PX is carcinogenic to humans.

Judging from the location of PX projects abroad, many countries have no fixed standards for the safe distance of residential areas, and most of them are determined according to the production capacity and the safety protection level of the devices. Many PX factories are closely linked to residential areas. It is understood that Houston, USA has an annual output of 2.8 million tons of PX devices, which is away from a city with 60,000 people1.2km; ExxonMobil Refinery in Jurong Island, Singapore has an annual output of 370,000 tons of PX plant, which is 0.9 kilometers away from residential areas; The PX plant with an annual output of 350,000 tons in NPRC Refinery in Yokohama, Japan, is separated from the residential area by a road.

Cao Xianghong, an academician of China Academy of Engineering, said that BASF has more than 300 sets of various chemical installations in the industrial park in ludwigshafen-on-Rhine, just across the road from the living area. Wakayama Refinery, a Japanese company, processes 8 million tons of crude oil and produces more than 200,000 tons of PX every year, but the distance between the factory and the living area is only 10 meter. As long as the safety and environmental protection work is done as required, petrochemical projects can live in harmony with the community.

Experts believe that to get out of the "neighborhood effect" of the public on the petrochemical industry, enterprises must start from themselves, attach great importance to safety and environmental protection issues in the production process, and realize safe and clean production. It is also necessary to popularize scientific knowledge and raise public awareness of the refining and chemical industry.

Communication enhances understanding.

It is an important aspect for petrochemical enterprises to actively communicate with the public, increase the public's understanding of the enterprise, and eliminate citizens' fear of petroleum and other chemical projects.

Fu Chengyu said: "Environmental protection is the lifeline of enterprise development. We sincerely welcome the supervision of the government, the media, the public and all walks of life, and work together to promote the harmonious development of enterprises and economy, society and ecology. " Many enterprises affiliated to China Petrochemical Company insist on "environmental protection starts from the heart and communication starts from the heart", organize public open days, actively strengthen communication and exchanges with the public, show their environmental protection achievements with an open attitude and excellent work, and win public praise.

Zhenhai Refining & Chemical Company, the largest refining and chemical enterprise in China, took the initiative to contact local government departments to jointly establish an institutionalized and normalized "Zhenhai Refining & Chemical Public Open Day", open doors to welcome guests, enhance understanding and trust, and form a benign interaction among the government, enterprises and the public.

According to Wang Xujiang, spokesperson and deputy chief engineer of Zhenhai Refining & Chemical Company, the public open day activities of Zhenhai Refining & Chemical Company have been incorporated into the system and standardized management, once a month in principle. Issue a notice on the online political platform of zhenhai district Municipal Government every month, and openly invite public representatives such as netizens, volunteers, residents (villagers), primary and secondary school students, teachers and government officials to enter Zhenhai Refining and Chemical Company.

Public representatives visited the enterprise history exhibition hall, refining and chemical production control room, sewage treatment and other environmental protection facilities, watched modern fire-fighting equipment and fire drills, and felt the green and low-carbon development track of Zhenhai Refinery. In the clean wastewater reuse device, the river water is treated by ultrafiltration, reverse osmosis and other technologies to become pure water. Many visitors took the initiative to taste pure water and said, "It tastes really good, just like pure water." Public representatives praised: the factory is as beautiful as a garden, and the air has no odor, which completely subverts their original impression of the chemical plant. Now, I am relieved of Zhenhai Refining & Chemical Company.

Yangzi Petrochemical has held public open days for four consecutive years, which not only invited residents to enter petrochemical enterprises to learn the truth from a distance, but also held a tripartite "round table meeting" among the government, enterprises and residents to talk about safety production and environmental protection. Wang Jingyi, acting chairman and general manager of Yangzi Petrochemical, said that Yangzi Petrochemical will set up a fixed public open day in the second half of this year, and ordinary citizens can sign up to visit the factory as long as they make an appointment in advance.

Jinling Petrochemical Co., Ltd. has also begun to transform its alkylbenzene factory into an "open factory", and has received hundreds of visitors since it opened its doors in April this year.

Guangzhou Petrochemical regularly invites superior environmental protection departments, surrounding streets and community cadres to enter the factory, hold discussions on the company's environmental protection work, inform the enterprise's environmental management work, listen to their opinions and suggestions, and do a good job in rectification of related problems.

In addition to being open to the public, media reporters are often invited to enter petrochemical enterprises, and the image of green and low-carbon development of petrochemical enterprises is established through the media, which has a wider spread and better effect. China Petrochemical organizes domestic mainstream media to enter China Petrochemical every year. This year, the theme of the media's entry into China Petrochemical Company is "Entering a New State-owned Enterprise-Clear Water and Blue Sky Action". Media reporters interviewed Hainan Refining and Chemical Company, Maoming Petrochemical Company, Zhenhai Refining and Chemical Company, Shengli Oilfield and other enterprises. Media reporters such as People's Daily, Xinhua News Agency, china national radio and Sina.com witnessed and interviewed the 9th Public Open Day in Zhenhai Refining and Chemical Company. Journalists have said that they have seen the extraordinary development course and social responsibility of Zhenhai Refining and Chemical Company of China Petrochemical Company, and they will interview such enterprises in the future to convey positive energy and make a good voice.

The communication channels between enterprises and the public should be all-round. In the modern society with developed Internet, it is more convenient and effective to communicate by relying on the Internet (including mobile Internet). Zhenhai Refining & Chemical Company registered the ID of "Zhenhai Refining & Chemical Network Spokesperson" on the local government's online political platform on February 20 12, and responded positively and timely to the sharp questions raised by netizens about environmental protection and safety, and made positive publicity on this platform, which received positive comments from netizens. At present, netizens' unwarranted accusations against Zhenhai Refining and Chemical Company are obviously less, and rational discussions are obviously more.

Let petrochemical popular science knowledge enter the public

Many experts believe that to get out of the "neighborhood effect", petrochemical enterprises and trade associations must work together to actively carry out popular science activities, improve the public's awareness of the chemical industry, and treat petrochemical enterprises and petrochemical projects rationally.

It is reported that in May this year, Kunming invited famous petrochemical experts to hold a special lecture on popular science knowledge in refining and petrochemical industry, and achieved good results. Thousands of people attended the lecture, including Kunming leaders, NPC deputies and CPPCC members, as well as representatives of citizens, villagers and students. Many participants said that they knew little about the oil refining and petrochemical industry, and the lecture was highly targeted and informative, which was very helpful for understanding the petrochemical industry.

A CPPCC member in Kunming said: "At present, many citizens are very concerned about refining and chemical projects, and there may be a lot of confusion and doubts because they usually have little knowledge in this area. It is a good form to help people clearly understand the knowledge of national energy security through expert lectures. I hope that such popular science activities can be carried out more in the future, and it is best to form a long-term mechanism. "

Petrochemical enterprises and trade associations shall cooperate with scientific and technological institutions to carry out petrochemical scientific and technological knowledge popularization activities. We should make full use of the great influence of China Academy of Sciences, China Academy of Engineering and their academicians to carry out large-scale petrochemical science popularization activities. Since the beginning of this year, many academicians of the "two academies" and famous university professors have "voiced" in CCTV, People's Daily, Economic Daily and other media, objectively expounding the use, toxicity and environmental impact of PX, which has played a very good role in the public understanding of the truth of PX.

Modern large-scale petrochemical projects like PX are advanced in technology, safe and reliable, which are well known by experts and scholars in the industry, but the general public may not know or know nothing, which opens the door for the spread of folk gossip. Especially for those negative information, word of mouth will only get worse and worse, which will inevitably cause anxiety of concerned groups until there is strong opposition. Scientific research institutions, experts and scholars should play an active role, strengthen the popularization of petrochemical knowledge, actively disseminate true and reliable information to the public, let everyone know about modern petrochemical projects, and continue to recognize them until they are accepted. In this way, it will become a reality for the petrochemical industry to get out of the "neighborhood effect".

In addition, petrochemical enterprises should make use of their own advantages and actively carry out popular science. Large petrochemical enterprises in China, such as Zhenhai Petrochemical, Yanshan Petrochemical, Shanghai Petrochemical, Qilu Petrochemical, Maoming Petrochemical, etc., all have their own exhibition halls and museums, which have the advantage of developing popular science activities. We can make full use of the resources of these museums and open them to the outside world all the year round, making them popular petrochemical science bases. In particular, it is necessary to educate primary and secondary school students and people around the factory about petrochemical science, so that they can understand the petrochemical industry and petrochemical industry.

Need the support of the government

As the manager of the petrochemical industry, the leader of industrial layout, and the coordinator of the interests of the people and enterprises, the government plays an important role in the development of the industry. To get out of the "neighborhood effect" and eliminate the fear of petrochemical industry, we need the strong support of government agencies.

Many leaders of petrochemical enterprises said that strengthening the supervision of safety production in hazardous chemicals industry, improving the management level of safety production in enterprises and realizing the scientific and green development of petrochemical industry are the government's greatest support for petrochemical industry.

Some experts pointed out that a few petrochemical enterprises, especially some small chemical enterprises, lack of environmental protection facilities, even mercenary, and lack of supervision, resulting in serious environmental pollution, ecological damage and endangering the health of surrounding people and animals, which is the fundamental reason for the "neighborhood effect" of the petrochemical industry. Therefore, if the petrochemical industry wants to get out of the "neighborhood effect", it must first strengthen government supervision. At the same time of rapid economic development, national laws and regulations on safety and environmental protection should be constantly improved, which is conducive to strengthening the supervision of safety production in hazardous chemicals industry, restraining the safety production behavior of enterprises more effectively and ensuring safety production.

Zhenhai Refinery is located in Ningbo Chemical Economic and Technological Park, surrounded by many small chemical enterprises. When residents around them smell bad smell, they often mistakenly think that Zhenhai Refining and Chemical Company is poor in environmental protection. In fact, Zhenhai Refinery was "planted". To this end, Zhenhai Refining & Chemical Co., Ltd. recently spent a huge sum of money to buy a mobile environmental monitoring vehicle to test the surrounding air quality and cooperate with the supervision of the government environmental protection department. After learning about the implementation of environmental protection and public safety measures of Zhenhai Refining and Chemical Company on the spot, Ningbo Municipal People's Congress, on behalf of Zhenhai Center Group, believes that Zhenhai Refining and Chemical Company is indeed a benchmark enterprise of China Petrochemical Company, with advanced management, environmental protection measures in place and strong safety guarantee, which has made great contributions to local economic development and industrial transformation and upgrading.

Experts pointed out that the planning of petrochemical projects needs rigorous scientific demonstration, and the planning of large petrochemical bases should be integrated with urban development planning to prevent the phenomenon of "chemical siege". Necessary constraints should be imposed on layout planning in the form of laws and regulations. The establishment and approval of petrochemical projects should be fully informed and highly participated by the public. At present, people from all walks of life are more and more aware of participating in and understanding major projects. Preparing for a rainy day, making up for the missing information in an all-round way and letting the people know its scientificity, advancement and safety are the key links to resolve the "neighborhood avoidance effect".