Cross-border cooperation The philosophy of cross-border cooperation

The word Crossover originally meant "transformation and turn" in English, but it has been translated into "cross-border" in many fields and extended to "cross-border cooperation", meaning new industries, new fields, new models, new styles and so on. That spans two different fields, different industries, different cultures and different ideologies.

For example, cross-border music (in European and American music circles, cross-border music is more formal than cross-border music). For example, if you use the expression of pop music to interpret classical music, or use the expression of classical music to interpret pop music, or create some songs that blend classical and pop music, it will be more restrained and lively than pop music.

For example, cross-border marketing. With the increasingly fierce market competition, it is difficult to clearly define the "attribute" of an enterprise or brand. The biggest advantage of cross-border marketing for a brand is to let the originally irrelevant elements penetrate and blend with each other, so that marketing can enjoy its resources in more originally irrelevant channels and develop together 1+65438+. 2 market, income doubled. Classic works include Armani and Samsung jointly launching a limited edition mobile phone, which is out of stock when it goes on the market. Therefore, cross-border cooperation has great potential.

So, where is the difficulty of cross-border?

The ancients said: "The metaphysical is the instrument, and the metaphysical is the Tao." The most obvious achievement of the cross-border is in the field of design. Design is originally interdisciplinary or cross-disciplinary, while modern design is more and more of cultural significance, aesthetics, literature and engineering. Looking up to heaven, countless contemporary design masters-Kenya Hara, naoto fukasawa and Zheng-are exploring, thinking, discovering, integrating and conceiving action plans in the fields of architecture, interior design, products and plane, and constantly producing shocking classics.

We can illustrate the role of taste crossing from his design inspiration: "When I was an architect in my early years, I not only paid attention to the structure of the building, but even imagined the color of the room wallpaper. I realized music, architecture, painting, etc. It's just one aspect of design. Only by mastering these aspects can we make our hands into fists and make our design powerful. "

Cross-border needs more and more network knowledge structures. The greater the span, the greater the achievements of cross-border cooperation and the stronger the vitality and competitiveness of new things. This is the cross-border philosophy. If it is linear thinking, or the knowledge structure is single, then modern music can not be integrated with classical music; Armani's fashion designers and Samsung's industrial designers can only play their own games in the circle and "fight alone".

Or to put it more popularly, cross-border is like the birth of children from different families, different regions and different races. The blood relationship is too close, although the same village has different surnames, many close relatives get married, causing many disabilities; The farther the blood is, the smarter the child is, and even become an immortal. Of course, if humans and aliens can be cultivated across borders, they will be the Na 'vi of Avatar-tall, simple, brave and loyal-and almost all these excellent qualities and genes have been lost by humans.

On closer examination, cross-border cooperation is nothing new. It has existed for a long time. For example, in the Commonwealth legal system, the jury system with 12 members is all hired temporarily, and they are all laymen, but they need laymen, not technology (law), to judge guilt or innocence from the basic understanding of citizens and society. Isn't this the pursuit of cross-border cooperation and cross-border results? If lawyers and legal functions alone can handle everything, why should every church employ 12 jury members? Besides, sometimes they take certain risks.

Cross-border and transformation are different. For example, former US President Ronald Reagan, from actor to president, is a transformation, not a cross-border cooperation. If he is an actor and married to politics at the same time, he must have crossed the line. According to this requirement, Li Ning's transformation from an athlete to a company boss is not a cross-border but a transformation.

Strictly speaking, Adidas hired yohji yamamoto, the world's top designer known as the "Black Magician", as the creative director, and launched a concise and highly designed Y-3 high-end fashion sports brand, which was not a cross-border event, because yohji yamamoto was originally a fashion designer, but only merged into sports from fashion, which was not as big as the cross-border cooperation between Armani and Samsung. From this perspective, cross-border music also has this problem, so it has been difficult to have an accurate definition of cross-border music. In order to break through the small cross-border problem, Absolut, one of Sweden's business cards, is no longer limited to packaging design, but has hired designers from different industries, cultures, regions and races around the world to design packaging designs with different styles and tastes across the border, thus giving birth to countless peerless classics that shocked and amazed the world.

Today, cross-border has become the vocabulary of international trends, thus guiding the continuous expansion and deepening of cross-border cooperation, from tradition to modernity, from east to west; From hardware to software, from tangible to intangible, cross-border learning from others, condensed into their own unique advantages, its lethality is indeed invincible, therefore, its trend is like a mighty trend, and it will flourish with the shadow.

Now, if we can study cross-border as a discipline and practice cross-border cooperation as a technology, the gains and happiness will be multiplied.