Pharmacy opening event marketing plan

Pharmacy opening event marketing plan

Pharmacy opening event marketing plan, planning an event to attract consumers to operate efficiently, there must be a standardized process. Good opening activities to make the opening, the pharmacy is full of popularity. The program should be refined claims, in the publicity to highlight the selling points to, the following is the pharmacy opening event marketing plan.

Pharmacy opening activities marketing plan 1

Opening Celebration Activity Program

Activity Date: Month

Activity 1: Into the store to send joy

Where the day of the activity on the afternoon of the first 50 customers into the store with the The publicity poster can receive (salt) gift coupons, by the staff to determine the time to unify the distribution of gifts. Gift certificates issued in the morning: 9:00 pm: 2:30 Limited number of gifts until exhaustion.

Activity 2: Celebration draw joy share

Where the activity of the day shopping full: 38 yuan can participate in the celebration draw joy share activities. /p>

During the activity period where shoppers can get a free membership card, and can enjoy XXX Pharmacy points, preferential policies (preferential policies to see the store membership points policy).

Activity 4: xxx big happiness a happy again and again

Monthly on the 8th 18th 28th, the whole 8. 80% off!

Activities 5: xxx celebration of joyful gift

Concerned about the people's lives and care for the people's health on the day of the celebration xxx pharmacy for you to provide free physical health check senior old Chinese medicine for your health escort!

Activity 6: Special product picture price

Thank you for the acquisition of peer doctors

Pharmacy opening activities marketing plan 2

First, the planning purpose:

1, to improve sales during the opening period.

2, thus paving the way for the development of the chain.

Second, planning ideas:

1, planning to attract consumers 'activities, so that the opening, ** Pharmacy is full of popularity.

2, refining the appeal of the selling point, in the publicity to highlight the selling point to attract consumers to produce the desire to buy.

3, the design of incentives for promotional programs, so that consumers repeat purchases, improve market competitiveness and increase sales.

2, the design of promotional programs:

Program 1: opening performance and opening ceremony

the use of performances to attract consumers

all-day show

Program 2: to consumers to inform the "build Create an ideal pharmacy in the community"

Highlight the "ideal" which means price and service

Announce to the community with newspapers

Announce to the community with a huge banner

At the entrance, announce to the consumers (or use a banner) to create a strong feeling of low price.

Option 3: Opening gifts, red packets

2 yuan coupons designed in the form of red packets

During the opening period, see people to hand out a

The purpose is to lure consumers to buy

Option 4: daily specials on medicines x models

Can be implemented in the long term

To push the sales of large, the impact will be large

To push the sales of large, the impact will be large

To push the sales of large, the impact of large, the impact of large, the impact of large, the impact of large and small. Only then will it be big

Program 5: Accumulated purchase of drugs up to × × × × yuan, gift

Gifts of practical daily necessities or medicines

After one month of opening, you can consider sending other low-priced, high-quality products

Program 6: daily time-limited sales activities at a discount of 50 percent (compared with the pharmacies, hospitals)

After one month of opening to implement

A discount of 50 percent compared to the market price

A discount of 50 percent compared to the market price

A discount of 50 percent compared to the market price

A discount of 50 percent compared to the market price

3, design promotional activities:

Program 1: human advertising

publicity points to choose a crowded place, such as the intersection in front of the store, the line of Shuguang Road,

choose the time of high traffic, such as the morning rush to work, the peak of the evening rush from work,

There should be more than 10 people in order to have the momentum, in order to have the effect of publicity,

Program 2: a play every day (10 consecutive days)

Expenditure control in the average daily within 500-1000 yuan

In order to heat up the venue for the purpose of the

Looking for literature and art teacher to cooperate in the operation (the teacher of the youth palace)

The content includes singing, dancing, instrumental music, sports, painting, fashion, sketches, etc.

4, news hype:

(It is recommended that the implementation of the temporary, placed in the southern suburbs of the park store)

5, advertising and publicity:

(1) the publicity of the selling point:

p> "The first community ideal pharmacy settled in ****** community"

Pharmacy on August 5, the new opening

(2) media selection and publicity content:

Wall giant banner ads (the pharmacy's exterior wall)

To create the community ideal pharmacy

Pharmacy 8 Newly opened on August 5

Leaflet advertisements

One leaflet mainly introduces the store (distributed by employees)

- The other leaflet focuses on the special varieties and promotions (distributed by newspaper clips)