How to write good marketing copy?

First of all, before writing the copy, first of all, we have to be clear about what our positioning is, and who the copy is for. Only to seize the user's core demands, the content we want to convey to the user to express clearly, in order to attract users, to achieve efficient conversion.

For example, a character marketing copy, we need to write before the character's name to determine, such as "Wang Jiushan", then we write the article must be around the "Wang Jiushan" this character to carry out.

2. article readability

A good copywriter can make people instantly grasp the point, the user can quickly read and continue to read, rather than write a very obscure abstract. 3. produce *** love

Generally in the text describes something with the user's past experience links, so that the user of the article to produce *** love, and thus be willing to read on.

4. Interesting

Interesting articles will also make users want to keep reading, but also people can not help but want to share or quickly spread the word.

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