What is the long tail theory?

1, the long tail theory means that as long as the storage and circulation channels of products are large enough, the market share occupied by products with poor demand or poor sales can match or even exceed the market share occupied by a few hot-selling products, that is, many small markets gather to generate market energy that can match the mainstream.

2. In other words, the sales volume of an enterprise does not lie in the head representing "best-selling goods" on the traditional demand curve, but in the long tail representing "unpopular goods" that is often forgotten.

In short, the unpopular products involved in the long tail cover the needs of almost more people. If there is demand, more people will realize this demand, so that unpopular products will no longer be unpopular.

/iknow-pic . cdn . BCE Bos . com/ 10 DFA 9 EC 8 a 136327 155 f 5 14 a9 F8 fa 0 EC 08 fac 7 1 Links to d "target =" _ blank "title =" "class =" ikqb _ img _ alink ">. /iknow-pic . cdn . BCE Bos . com/ 10 DFA 9 EC 8 a 136327 155 f 5 14 a9f 8 fa 0 EC 08 fac 7 1d？ x-BCE-process = image % 2f resize % 2Cm _ lfit % 2Cw _ 600% 2Ch _ 800% 2c limit _ 1% 2f quality % 2Cq _ 85% 2f format % 2Cf _ auto " esrc = "/ 10 DFA 9 EC 8 a 136327 155 f 5 14 a9 f 8 fa 0 EC 08 fac 765438

Extended data:

Case sharing of long tail theory

1, Google is a typical "long tail" company, and its growth process is the process of commercializing the "long tail" of advertisers and publishers.

2. Take AdSense, which accounts for half of Google, as an example. Its customers are millions of small and medium-sized websites and individuals. For ordinary media and advertisers, the value of this group is very small, but by providing them with personalized advertising services, Google has brought these huge groups together and formed a very considerable economic profit.

It is reported that Google is considered as "the most valuable media company". As of 20 19 16 10/6, Google's market value is 427 1 billion dollars, far exceeding those traditional established media. On may 29th, 20 18, "20 100 BrandZ's most valuable brand in the world" was released, and Google ranked first.

/baike.baidu.com/item/%e9% 95% BF% E5% B0% BE% E7% 90% 86% E8% AE% BA/1002 "target =" _ blank "title =" Only one link can be selected to take effect "> Baidu Encyclopedia